Blog and news

Gaining momentum in the US: Markify hires a Business Development Director

To handle the growing interest for Markify in the US we have added a Business Development Director to our US operations. 

Her name is Sasha Farrah and she has a solid background in the trademark community:

   > Several years at IP service providers like Corsearch, Thomson Compumark, Dennemeyer and LexisNexis. - She knows what options you have and she can discuss them in detail. 

   > A trademark attorney herself. - She understands the legal aspects of the trademark profession.

   > Started as an examiner at the USPTO. - She knows how they work and what you can expect from them.  

Read her own story here:   https://www.linkedin.com/feed/update/urn:li:activity:6362310617717579776/

She would love to hear from you, to discuss how you with powerful and smarter trademark search tools can reduce costs, optimize your work flow and get new business. 

You can reach her at sasha@markify.com or at 310.922.9778.

Sasha Farrah

Proud Sponsor of the INTA Leadership Meeting in Washington DC 2017

We will be attending and sponsoring the INTA Leadership Meeting starting the 6th of November 2017 in Washington DC.  

If you are attending, make sure you have a close look at the hotel key card...

Meet us and get a short demo in the main exhibition area at the Marquis Ballroom Foyer or schedule a meeting with me: benoit@markify.com.

Things to look at and discuss:

   - Comprehensive trademark search reports

   - ProSearch platform 

   - Trademark watch/monitoring

   - Domain name watch

   - API solutions

Design Upgrade to Make Trademark Clearance Workflow Easier and Faster

Today we are launching an upgraded design of our logged in pages. Our two main objectives with the new design have been to:

  • make the site easier to access for first time users.
  • make the work with large reports easier and faster. 

You will find most things where they used to be but there are some important news:

1. Foldable left navigation bar to save valuable space. 

Since many of our trademark search reports are quite broad, we decided to let the left navigation bar fold when it was not used. This way you can see more of the result table without having to scroll left-right. 

Note that the navigation bar can be locked in it's open position by clicking on the top arrow. 

2. Larger type face to increase readability. 

When you work with large amounts of data, the readability is extremely important. Our former typeface was generally a bit to small to be easily read in all conditions. So we have made it a bit larger.   
  
3. A more informative "head" for online reports.

Above each full search and watch report there is head with four blocks of information. These are: 

  • Ordered search details
  • Results meta data and access to file dates
  • Risk analysis - See below. 
  • Customized and created reports 

This way you get a quick and good overview of all relevant data concerning your report.

4. Risk analysis of trademark search results

We have always ranked our trademark search results statistically, from top to bottom, according to their risk level. But we have not explicitly shown the borders between different groups. Now we have added a "Risk level" to every result row, so you can easy and fast see the risk level.

Every mark has it's own risk level but we have decided to bundle them in four groups: 

  • Risk level 1 - Very high risk
  • Risk level 2 - High risk
  • Risk level 3 - Medium risk
  • Risk level 4 - Low risk 

This way you can easier see when a set of results is becoming less relevant. 
This Risk analysis will be presented in detail in a coming blog post. 

5. Downloaded reports get a Table of contents for easy navigation.
 
New PDF reports, and other formats, now have a clickable Table of contents. This way you can fast and accurately navigate in a large report. 

Please send me your personal feed-back to benoit@markify.com

Markify adds Canada to its trademark searching and watching services

We have now added the Canadian trademark database (CIPO) to our searching and monitoring services. We have made some adjustments to our system to handle that Canada not yet fully use the Nice classification system.

The price for a Comprehensive Search, or a Full Availability Search, as some providers call it, is set at USD 81 (or 59 EUR). For that you get our best-in-class similarity search algorithm that finds 99% of all confusingly similar trademarks – and with less "noise”. It is actually the best trademark similarity search in the world (see search report here).

Do you want to try one Comprehensive Search Report for free? Send me an email and I will send you the promotion code (benoit at markify.com).

We also offer our Knockout Plus Search for  Canada for only USD 40. This is “broad” knockout, finding both identical, phonetically identical and other very similar results. Approx. 60% of all potential conflicts but with only 10% of the list length. This is the professional choice for any name screening project or for an application on a tight budget.

To order, you just sign up here: http://www.markify.com/services/comprehensive-search.html

You find the watching service here and the yearly price is only USD 34. Every week you get one report per client. And you get the same strong similirity algorithm so you will not miss any potential conflicts. Combine it with US watch if you need.

Questions? Contact me at benoit at markify.com.

Attorney feedback behind Markify's new search and watch services

“Listen to the customer” is a popular, and often a very good, advice when you develop your products and services. We didn’t just listen, we sat down with some of our best trademark attorney clients and discussed for hours.

“How can we at Markify help you serve your clients better?” was our main question.

The core answer, from both small and big firms, was rather simple:

“We like your searching and watching services. We love the accuracy of your trademark search algorithm. And the Markify pricing is amazing.

But, your services need to cover more trademark, domain name and common law databases.”

So the last year our team have been busy adding new databases to our comprehensive searching and monitoring services for trademarks and domain names.

Our geographical focus in this process has been the 28 EU countries, the US and the new gTLDs. We start here, but we will not stop here . . .

You find detailed descriptions, samples and pricing of our new offers here:

Comprehensive Search reports

Trademark monitoring

Domain name monitoring

We truly understand the value of your feedback. It is what helped build these services in the first place. So any more feedback is highly appreciated!

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.