Blog and news

World’s Largest Trademark Filer Selects Markify as Trademark Search and Watch Provider

See the press release at:

Why should this interest you? Because of why LegalZoom selected us.

There were three main reasons LegalZoom selected Markify, a technology focused provider, and not another supplier: 1) quality, 2) effectiveness and 3) price.

1. Search result quality

LegalZoom processes around 30.000 trademark filings a year. That is probably more than any other company in the world.

At that scale you simply cannot afford to have a trademark search system that fails, that misses what you should have found. Because then you will be wrong so many times, that you will eventually not have a filing business.

LegalZoom tested us thoroughly during many months, in parallel with other providers’ systems, before they took the decision to go with Markify. That is a proof of quality, that I also think is relevant to all our clients.

2. Effective tools and automated processes

At the scale of 30.000 filings, and at that end user price, you need the fastest, most effective trademark search tools you can get.

If there is a trademark attorney or paralegal analyzing the results, they must have the tools to very fast be able to determine what is relevant and what is not, without missing any pertinent results.

When there is no human analysis done, you need the fully automated process.

You also need all other processes, like order, search, report creation and email communication, to be fully automated. With our wide range of trademark API’s you get that 100% automated process.

If you want to discuss how we can help you streamline your trademark search/watch process, just contact us for a discussion.

3. Aggressive pricing

At that scale, price is obviously a very important factor. Markify have always had the lowest prices in the trademark search industry and we will continue to deliver the best pricing.

If you ever think our pricing is not the best, that you can get something similar at a better price, please send us a note so we can correct that.

Benefit for all Markify clients

I believe all our clients will benefit from this deal since it brings scale to our business and will let us continue to add trademark databases and create more innovative trademark search and monitoring technology.

Any thoughts on this, please drop me an email at

Full Common Law Coverage Now Included in the US Full Trademark Search Report from Markify

For the first time you can now get an automated, full common law search included in your US trademark clearance report. And still not pay more than $129 for the whole report. 

On demand from our US clients we have expanded our common law coverage with some of today's most important content. The US Full search report's common law part now includes six different sections:  

   > Web search - New

   > Image search - New

   > Social media search - New

   > Social name search - New

   > US company names

   > Domain names 

It is hard to imagine a relevant result that could not be found within these groups today. Ten years ago there were still a number of printed sources, like telephone books and magazines, with "trademark" names that did not show up anywhere else. But that is not the case anymore. 

So we think this makes the common law section for the US Full truly full/comprehensive. 

The trademark results section was already full, with both federal and state trademarks, all processed with the best similarity algorithm in the world

Same low price

And we decided to add these new sources without changing the price - $129 - which is by far the best price in the industry for a comparable comprehensive - full availability - US trademark clearance report. Other providers are charging more than $600 for such a report.   

In order to keep the search fast and not drive extra costs, our search is fully automated, with the below described settings for the US Full trademark search report: 

- - -

> Web search - New
Scope of search: An automated, "intelligent" web search where known biases as region and personal search history have been eliminated. The search combines the trademark name with important keywords provided during the order. 

The top 30 results are included as links and short descriptions. Optional: You can add screen captures of the relevant pages where also the keywords have been highlighted.  

Note: The web/social media is so big that even the best keyword search may retrieve a million search results. This means that no search report, automated or human, can guarantee that there are no potential common law conflicts out there. All we can do is minimize the risk.    

> Images - New
Scope of search: The same search settings as the Web search. The top 30 results are included.

> Social media search - New 
Scope of search: A search of the use of the trademark name in the world's largest social networks: Facebook, Linkedin, Twitter, Instagram, Google+ and Pinterest. The top 20 results from each social network are included. 

> Social names - New 
Scope of search: A search if the trademark name is registered as a user name in any of 80 social networks.

> US company names 
Scope of search: A search among more than 20 million secretary of state business records from all US states and Washington DC. Identical and very similar results.

> Domain names 
Scope of search: Identical and very similar results from more than 1000 TLD's, covering both gTLD', ccTLD's and New gTLD's. See full list.

> Federal trademarks (USPTO) 

Scope of search: The world's best similarity algorithm, finding more than 99% of potential conflicts. Official data updated daily from the USPTO .

> US state trademarks 

Scope of search: A search among all the 50 US states' trademark records. (Same similarity algorithm as the federal search.)  

- - -

The average turn-around time: 5 min. And you can choose to include or exclude any of the above sections in your report. 

If you have not yet tried our full availability report, send me an email and I will set you up for a free trial. 

If this is not the best US full availability report, please tell me what is missing or what should be changed? The best suggestions will be rewarded. 

The World's First Statistical Risk Analysis of Full Trademark Search Reports

Since we started Markify six years ago our aim has been to build and improve the world's best trademark search algorithm. Finding all potential conflicts but with as little noise as possible.

Now we are releasing our next step in that work - our statistical Risk analysis. 

The ranking of our results is based on a statistical analysis of more than 10.000 official cases of confusingly similar trademarks in the EU or the US. These come from OHIM decision and from USPTO 2(d) citations and TTAB decisions. 

The main difference between these two sources are the number of languages they handle. While the USPTO largely concentrate on English, and Spanish to some extent, the OHIM/CTM decisions handles 28 countries, all with a mix of languages.  

Instead of showing the individual risk level for every result, we have gouped the results in four "Risk level" groups. Each level indicate statistically how big risk there is that you will find a potential conflict in this group.  

Level 1 - Very high risk.

Of all conflicts in Europe or the US, 20% have these types of similarities. 

This group of results typically stands for less than 1% of the total amount of results. 

Level 2 - High risk. 

Of all conflicts in Europe or the US, 40% have  these types of similarities. 

This group of results typically stands for only 5% of the total amount of results. 

Level 3 - Medium risk. 

Of all conflicts in Europe or the US, 25% have these types of similarities. 

This group of results typically stand for 20% of the total amount of results.  

Level 4 - Low risk. 

Of all conflicts in Europe or the US, 15% have these types of similarities.  

This group of results typically stands for 75% of the total amount of results. 

As you can see above, the lower the risk, the longer the result list. The last group of results contain 75% of all results, but with only 15% of the potential conflicts. 

This is frustrating for us developing the algorithm and for our clients, who have to analyze all results. Just think how much easier trademark clearance work would be if you could just skip Level 4. But unfortunately there are so many conflict cases in this group that you cannot neglect it. 

However, in some cases I know that the attorney does skip the lower part of the results list. This is often the case when he wants to save time and money for the client and maybe when the client feel that an opposition is not the end of the world. 

For other clients, with a marketing start in the near future, that would not be an option. They would not want to risk the first six months of marketing investments... 

Risk levels are currently not included in downloaded reports. Our thinking is that most of our clients' clients will not understand the meaning of "risk". It is just there in the online report to make your job faster and easier. 

Please send me your feedback at


The "signal-to-noise ratio" - the scientific name for measuring accuracy - is tested as the best in the trademark search industry (see independent Benchmark Report). 

The Markify Comprehensive Search Algorithm finds more than 99% of potential conflicts, but does it with a total number of results that on average is 50% lower than comparable reports (Full /Comprehensive reports) done by other providers. 


Design Upgrade to Make Trademark Clearance Workflow Easier and Faster

Today we are launching an upgraded design of our logged in pages. Our two main objectives with the new design have been to:

  • make the site easier to access for first time users.
  • make the work with large reports easier and faster. 

You will find most things where they used to be but there are some important news:

1. Foldable left navigation bar to save valuable space. 

Since many of our trademark search reports are quite broad, we decided to let the left navigation bar fold when it was not used. This way you can see more of the result table without having to scroll left-right. 

Note that the navigation bar can be locked in it's open position by clicking on the top arrow. 

2. Larger type face to increase readability. 

When you work with large amounts of data, the readability is extremely important. Our former typeface was generally a bit to small to be easily read in all conditions. So we have made it a bit larger.   
3. A more informative "head" for online reports.

Above each full search and watch report there is head with four blocks of information. These are: 

  • Ordered search details
  • Results meta data and access to file dates
  • Risk analysis - See below. 
  • Customized and created reports 

This way you get a quick and good overview of all relevant data concerning your report.

4. Risk analysis of trademark search results

We have always ranked our trademark search results statistically, from top to bottom, according to their risk level. But we have not explicitly shown the borders between different groups. Now we have added a "Risk level" to every result row, so you can easy and fast see the risk level.

Every mark has it's own risk level but we have decided to bundle them in four groups: 

  • Risk level 1 - Very high risk
  • Risk level 2 - High risk
  • Risk level 3 - Medium risk
  • Risk level 4 - Low risk 

This way you can easier see when a set of results is becoming less relevant. 
This Risk analysis will be presented in detail in a coming blog post. 

5. Downloaded reports get a Table of contents for easy navigation.
New PDF reports, and other formats, now have a clickable Table of contents. This way you can fast and accurately navigate in a large report. 

Please send me your personal feed-back to

New research: "Markify the most
accurate trademark search"

Wow! Markify is ranked number 1 in a study of trademark search services. In the report by ipPerformance you can read:

"On average, most of the vendors had very similar results with the exception of Markify, where the results were significantly superior."

Tool Average find
CT Corsearch 34.6%
CSC 31.8%
Markify 99.7%
Trademarkia 32.5%
Thomson CompuMark 45.5%
USPTO 34.2%

"Overall, we found that Markify provides the most impressive find rate. This result was significantly better (99.7%) than the other tools in the test."

You can download the full report at ipPerformance Group or directly right here.

This is of course a huge recognition of our work with the core similarity technology. Today we are proud and happy!

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at