Blog and news

Gaining momentum in the US: Markify hires a Business Development Director

To handle the growing interest for Markify in the US we have added a Business Development Director to our US operations. 

Her name is Sasha Farrah and she has a solid background in the trademark community:

   > Several years at IP service providers like Corsearch, Thomson Compumark, Dennemeyer and LexisNexis. - She knows what options you have and she can discuss them in detail. 

   > A trademark attorney herself. - She understands the legal aspects of the trademark profession.

   > Started as an examiner at the USPTO. - She knows how they work and what you can expect from them.  

Read her own story here:   https://www.linkedin.com/feed/update/urn:li:activity:6362310617717579776/

She would love to hear from you, to discuss how you with powerful and smarter trademark search tools can reduce costs, optimize your work flow and get new business. 

You can reach her at sasha@markify.com or at 310.922.9778.

Sasha Farrah

World’s Largest Trademark Filer Selects Markify as Trademark Search and Watch Provider

See the press release at:  

http://www.businesswire.com/news/home/20171107005509/en/LegalZoom-Selects-Markify-Trademark-Search-Monitoring-Provider

Why should this interest you? Because of why LegalZoom selected us.

There were three main reasons LegalZoom selected Markify, a technology focused provider, and not another supplier: 1) quality, 2) effectiveness and 3) price.

1. Search result quality

LegalZoom processes around 30.000 trademark filings a year. That is probably more than any other company in the world.

At that scale you simply cannot afford to have a trademark search system that fails, that misses what you should have found. Because then you will be wrong so many times, that you will eventually not have a filing business.

LegalZoom tested us thoroughly during many months, in parallel with other providers’ systems, before they took the decision to go with Markify. That is a proof of quality, that I also think is relevant to all our clients.

2. Effective tools and automated processes

At the scale of 30.000 filings, and at that end user price, you need the fastest, most effective trademark search tools you can get.

If there is a trademark attorney or paralegal analyzing the results, they must have the tools to very fast be able to determine what is relevant and what is not, without missing any pertinent results.

When there is no human analysis done, you need the fully automated process.

You also need all other processes, like order, search, report creation and email communication, to be fully automated. With our wide range of trademark API’s you get that 100% automated process.

If you want to discuss how we can help you streamline your trademark search/watch process, just contact us for a discussion.

3. Aggressive pricing

At that scale, price is obviously a very important factor. Markify have always had the lowest prices in the trademark search industry and we will continue to deliver the best pricing.

If you ever think our pricing is not the best, that you can get something similar at a better price, please send us a note so we can correct that.

Benefit for all Markify clients

I believe all our clients will benefit from this deal since it brings scale to our business and will let us continue to add trademark databases and create more innovative trademark search and monitoring technology.

Any thoughts on this, please drop me an email at benoit@markify.com.

Get Your Free Trial of the World's Most Accurate Trademark Search Technology at INTA in Orlando

Why is accuracy in trademark search so important?

Trademark practitioners of course know the answer but often have a hard time explaining it to their clients or to their organizations.  

"Because without that accuracy you do not know, if it is safe to launch the new brand. And a future conflict is not something you want to risk." 

Even if that should be rather easy to understand for trademark owners, there are a lot of premium trademarks launched without accurate clearance work done. It is our objective to change that with four unique Markify properties:

1. Find All Potential Conflicts

The Markify technology is the world's only statistically proven trademark search algorithm. Built on more than 12.000 actual cases where a government official in the US or the EU have concluded that two mark names are confusingly similar.

So we know we find the potential conflicts (+99%). We are not guessing. See the independent research study.  

2. Less Noise 

Our statistical method also let's us reduce the "noise" in reports and rank all results according to their statistical risk. 

3. Fast and Easy Work-Flow

This full availability search just takes one minute. And the available tools to get the clearance work done are both powerful and easy. 

4. Best Price and Free Trial

Taking a risk with a less accurate trademark search report is something very few companies can afford. We at Markify believe you should be able to combine top quality in a comprehensive report with a low price, so you never have to take that risk.

Visit the Markify exhibition booth (#1316) in Orlando for a demo and get your free trial.

If you are not there, send me an email at benoit@markify.com.

Full Common Law Coverage Now Included in the US Full Trademark Search Report from Markify

For the first time you can now get an automated, full common law search included in your US trademark clearance report. And still not pay more than $129 for the whole report. 

On demand from our US clients we have expanded our common law coverage with some of today's most important content. The US Full search report's common law part now includes six different sections:  

   > Web search - New

   > Image search - New

   > Social media search - New

   > Social name search - New

   > US company names

   > Domain names 

It is hard to imagine a relevant result that could not be found within these groups today. Ten years ago there were still a number of printed sources, like telephone books and magazines, with "trademark" names that did not show up anywhere else. But that is not the case anymore. 

So we think this makes the common law section for the US Full truly full/comprehensive. 

The trademark results section was already full, with both federal and state trademarks, all processed with the best similarity algorithm in the world

Same low price

And we decided to add these new sources without changing the price - $129 - which is by far the best price in the industry for a comparable comprehensive - full availability - US trademark clearance report. Other providers are charging more than $600 for such a report.   

In order to keep the search fast and not drive extra costs, our search is fully automated, with the below described settings for the US Full trademark search report: 

- - -

> Web search - New
Scope of search: An automated, "intelligent" web search where known biases as region and personal search history have been eliminated. The search combines the trademark name with important keywords provided during the order. 

The top 30 results are included as links and short descriptions. Optional: You can add screen captures of the relevant pages where also the keywords have been highlighted.  

Note: The web/social media is so big that even the best keyword search may retrieve a million search results. This means that no search report, automated or human, can guarantee that there are no potential common law conflicts out there. All we can do is minimize the risk.    

> Images - New
Scope of search: The same search settings as the Web search. The top 30 results are included.

> Social media search - New 
Scope of search: A search of the use of the trademark name in the world's largest social networks: Facebook, Linkedin, Twitter, Instagram, Google+ and Pinterest. The top 20 results from each social network are included. 

> Social names - New 
Scope of search: A search if the trademark name is registered as a user name in any of 80 social networks.

> US company names 
Scope of search: A search among more than 20 million secretary of state business records from all US states and Washington DC. Identical and very similar results.

> Domain names 
Scope of search: Identical and very similar results from more than 1000 TLD's, covering both gTLD', ccTLD's and New gTLD's. See full list.

> Federal trademarks (USPTO) 

Scope of search: The world's best similarity algorithm, finding more than 99% of potential conflicts. Official data updated daily from the USPTO .

> US state trademarks 

Scope of search: A search among all the 50 US states' trademark records. (Same similarity algorithm as the federal search.)  

- - -

The average turn-around time: 5 min. And you can choose to include or exclude any of the above sections in your report. 

If you have not yet tried our full availability report, send me an email and I will set you up for a free trial. 

If this is not the best US full availability report, please tell me what is missing or what should be changed? The best suggestions will be rewarded. 

The World's First Statistical Risk Analysis of Full Trademark Search Reports

Since we started Markify six years ago our aim has been to build and improve the world's best trademark search algorithm. Finding all potential conflicts but with as little noise as possible.

Now we are releasing our next step in that work - our statistical Risk analysis. 

The ranking of our results is based on a statistical analysis of more than 10.000 official cases of confusingly similar trademarks in the EU or the US. These come from OHIM decision and from USPTO 2(d) citations and TTAB decisions. 

The main difference between these two sources are the number of languages they handle. While the USPTO largely concentrate on English, and Spanish to some extent, the OHIM/CTM decisions handles 28 countries, all with a mix of languages.  

Instead of showing the individual risk level for every result, we have gouped the results in four "Risk level" groups. Each level indicate statistically how big risk there is that you will find a potential conflict in this group.  

Level 1 - Very high risk.

Of all conflicts in Europe or the US, 20% have these types of similarities. 

This group of results typically stands for less than 1% of the total amount of results. 

Level 2 - High risk. 

Of all conflicts in Europe or the US, 40% have  these types of similarities. 

This group of results typically stands for only 5% of the total amount of results. 

Level 3 - Medium risk. 

Of all conflicts in Europe or the US, 25% have these types of similarities. 

This group of results typically stand for 20% of the total amount of results.  

Level 4 - Low risk. 

Of all conflicts in Europe or the US, 15% have these types of similarities.  

This group of results typically stands for 75% of the total amount of results. 

As you can see above, the lower the risk, the longer the result list. The last group of results contain 75% of all results, but with only 15% of the potential conflicts. 

This is frustrating for us developing the algorithm and for our clients, who have to analyze all results. Just think how much easier trademark clearance work would be if you could just skip Level 4. But unfortunately there are so many conflict cases in this group that you cannot neglect it. 

However, in some cases I know that the attorney does skip the lower part of the results list. This is often the case when he wants to save time and money for the client and maybe when the client feel that an opposition is not the end of the world. 

For other clients, with a marketing start in the near future, that would not be an option. They would not want to risk the first six months of marketing investments... 

Risk levels are currently not included in downloaded reports. Our thinking is that most of our clients' clients will not understand the meaning of "risk". It is just there in the online report to make your job faster and easier. 

Please send me your feedback at benoit@markify.com.

Notes

The "signal-to-noise ratio" - the scientific name for measuring accuracy - is tested as the best in the trademark search industry (see independent Benchmark Report). 

The Markify Comprehensive Search Algorithm finds more than 99% of potential conflicts, but does it with a total number of results that on average is 50% lower than comparable reports (Full /Comprehensive reports) done by other providers. 

 

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.