Blog and news

Markify Sponsors the Leadership Meeting in New Orleans

Visit us in the exhibition area for a quick demo. We will show you our best-in-class, automated  Comprehensive search and explain why automation in clearance work both delivers better quality and lower prices. 

(And pay special attention to your room key if you are staying at the Sheraton...)

 

Hear Markify explain at the Marques conference in Paris how you can reinvent your clearance work

Come by our booth at the Marques conference in Paris and let's talk about how we can speed up your clearance work and lower your costs with increased accuracy. Sounds to good to be true? Give us a minute to show you how it works.

Gaining momentum in the US: Markify hires a Business Development Director

To handle the growing interest for Markify in the US we have added a Business Development Director to our US operations. 

Her name is Sasha Farrah and she has a solid background in the trademark community:

   > Several years at IP service providers like Corsearch, Thomson Compumark, Dennemeyer and LexisNexis. - She knows what options you have and she can discuss them in detail. 

   > A trademark attorney herself. - She understands the legal aspects of the trademark profession.

   > Started as an examiner at the USPTO. - She knows how they work and what you can expect from them.  

Read her own story here:   https://www.linkedin.com/feed/update/urn:li:activity:6362310617717579776/

She would love to hear from you, to discuss how you with powerful and smarter trademark search tools can reduce costs, optimize your work flow and get new business. 

You can reach her at sasha@markify.com or at 310.922.9778.

Sasha Farrah

World’s Largest Trademark Filer Selects Markify as Trademark Search and Watch Provider

See the press release at:  

http://www.businesswire.com/news/home/20171107005509/en/LegalZoom-Selects-Markify-Trademark-Search-Monitoring-Provider

Why should this interest you? Because of why LegalZoom selected us.

There were three main reasons LegalZoom selected Markify, a technology focused provider, and not another supplier: 1) quality, 2) effectiveness and 3) price.

1. Search result quality

LegalZoom processes around 30.000 trademark filings a year. That is probably more than any other company in the world.

At that scale you simply cannot afford to have a trademark search system that fails, that misses what you should have found. Because then you will be wrong so many times, that you will eventually not have a filing business.

LegalZoom tested us thoroughly during many months, in parallel with other providers’ systems, before they took the decision to go with Markify. That is a proof of quality, that I also think is relevant to all our clients.

2. Effective tools and automated processes

At the scale of 30.000 filings, and at that end user price, you need the fastest, most effective trademark search tools you can get.

If there is a trademark attorney or paralegal analyzing the results, they must have the tools to very fast be able to determine what is relevant and what is not, without missing any pertinent results.

When there is no human analysis done, you need the fully automated process.

You also need all other processes, like order, search, report creation and email communication, to be fully automated. With our wide range of trademark API’s you get that 100% automated process.

If you want to discuss how we can help you streamline your trademark search/watch process, just contact us for a discussion.

3. Aggressive pricing

At that scale, price is obviously a very important factor. Markify have always had the lowest prices in the trademark search industry and we will continue to deliver the best pricing.

If you ever think our pricing is not the best, that you can get something similar at a better price, please send us a note so we can correct that.

Benefit for all Markify clients

I believe all our clients will benefit from this deal since it brings scale to our business and will let us continue to add trademark databases and create more innovative trademark search and monitoring technology.

Any thoughts on this, please drop me an email at benoit@markify.com.

Get Your Free Trial of the World's Most Accurate Trademark Search Technology at INTA in Orlando

Why is accuracy in trademark search so important?

Trademark practitioners of course know the answer but often have a hard time explaining it to their clients or to their organizations.  

"Because without that accuracy you do not know, if it is safe to launch the new brand. And a future conflict is not something you want to risk." 

Even if that should be rather easy to understand for trademark owners, there are a lot of premium trademarks launched without accurate clearance work done. It is our objective to change that with four unique Markify properties:

1. Find All Potential Conflicts

The Markify technology is the world's only statistically proven trademark search algorithm. Built on more than 12.000 actual cases where a government official in the US or the EU have concluded that two mark names are confusingly similar.

So we know we find the potential conflicts (+99%). We are not guessing. See the independent research study.  

2. Less Noise 

Our statistical method also let's us reduce the "noise" in reports and rank all results according to their statistical risk. 

3. Fast and Easy Work-Flow

This full availability search just takes one minute. And the available tools to get the clearance work done are both powerful and easy. 

4. Best Price and Free Trial

Taking a risk with a less accurate trademark search report is something very few companies can afford. We at Markify believe you should be able to combine top quality in a comprehensive report with a low price, so you never have to take that risk.

Visit the Markify exhibition booth (#1316) in Orlando for a demo and get your free trial.

If you are not there, send me an email at benoit@markify.com.

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.