Blog and news

World’s Largest Trademark Filer Selects Markify as Trademark Search and Watch Provider

See the press release at:  

http://www.businesswire.com/news/home/20171107005509/en/LegalZoom-Selects-Markify-Trademark-Search-Monitoring-Provider

Why should this interest you? Because of why LegalZoom selected us.

There were three main reasons LegalZoom selected Markify, a technology focused provider, and not another supplier: 1) quality, 2) effectiveness and 3) price.

1. Search result quality

LegalZoom processes around 30.000 trademark filings a year. That is probably more than any other company in the world.

At that scale you simply cannot afford to have a trademark search system that fails, that misses what you should have found. Because then you will be wrong so many times, that you will eventually not have a filing business.

LegalZoom tested us thoroughly during many months, in parallel with other providers’ systems, before they took the decision to go with Markify. That is a proof of quality, that I also think is relevant to all our clients.

2. Effective tools and automated processes

At the scale of 30.000 filings, and at that end user price, you need the fastest, most effective trademark search tools you can get.

If there is a trademark attorney or paralegal analyzing the results, they must have the tools to very fast be able to determine what is relevant and what is not, without missing any pertinent results.

When there is no human analysis done, you need the fully automated process.

You also need all other processes, like order, search, report creation and email communication, to be fully automated. With our wide range of trademark API’s you get that 100% automated process.

If you want to discuss how we can help you streamline your trademark search/watch process, just contact us for a discussion.

3. Aggressive pricing

At that scale, price is obviously a very important factor. Markify have always had the lowest prices in the trademark search industry and we will continue to deliver the best pricing.

If you ever think our pricing is not the best, that you can get something similar at a better price, please send us a note so we can correct that.

Benefit for all Markify clients

I believe all our clients will benefit from this deal since it brings scale to our business and will let us continue to add trademark databases and create more innovative trademark search and monitoring technology.

Any thoughts on this, please drop me an email at benoit@markify.com.

Proud Sponsor of the INTA Leadership Meeting in Washington DC 2017

We will be attending and sponsoring the INTA Leadership Meeting starting the 6th of November 2017 in Washington DC.  

If you are attending, make sure you have a close look at the hotel key card...

Meet us and get a short demo in the main exhibition area at the Marquis Ballroom Foyer or schedule a meeting with me: benoit@markify.com.

Things to look at and discuss:

   - Comprehensive trademark search reports

   - ProSearch platform 

   - Trademark watch/monitoring

   - Domain name watch

   - API solutions

Get Your Free Trial of the World's Most Accurate Trademark Search Technology at INTA in Orlando

Why is accuracy in trademark search so important?

Trademark practitioners of course know the answer but often have a hard time explaining it to their clients or to their organizations.  

"Because without that accuracy you do not know, if it is safe to launch the new brand. And a future conflict is not something you want to risk." 

Even if that should be rather easy to understand for trademark owners, there are a lot of premium trademarks launched without accurate clearance work done. It is our objective to change that with four unique Markify properties:

1. Find All Potential Conflicts

The Markify technology is the world's only statistically proven trademark search algorithm. Built on more than 12.000 actual cases where a government official in the US or the EU have concluded that two mark names are confusingly similar.

So we know we find the potential conflicts (+99%). We are not guessing. See the independent research study.  

2. Less Noise 

Our statistical method also let's us reduce the "noise" in reports and rank all results according to their statistical risk. 

3. Fast and Easy Work-Flow

This full availability search just takes one minute. And the available tools to get the clearance work done are both powerful and easy. 

4. Best Price and Free Trial

Taking a risk with a less accurate trademark search report is something very few companies can afford. We at Markify believe you should be able to combine top quality in a comprehensive report with a low price, so you never have to take that risk.

Visit the Markify exhibition booth (#1316) in Orlando for a demo and get your free trial.

If you are not there, send me an email at benoit@markify.com.

The World's First Statistical Risk Analysis of Full Trademark Search Reports

Since we started Markify six years ago our aim has been to build and improve the world's best trademark search algorithm. Finding all potential conflicts but with as little noise as possible.

Now we are releasing our next step in that work - our statistical Risk analysis. 

The ranking of our results is based on a statistical analysis of more than 10.000 official cases of confusingly similar trademarks in the EU or the US. These come from OHIM decision and from USPTO 2(d) citations and TTAB decisions. 

The main difference between these two sources are the number of languages they handle. While the USPTO largely concentrate on English, and Spanish to some extent, the OHIM/CTM decisions handles 28 countries, all with a mix of languages.  

Instead of showing the individual risk level for every result, we have gouped the results in four "Risk level" groups. Each level indicate statistically how big risk there is that you will find a potential conflict in this group.  

Level 1 - Very high risk.

Of all conflicts in Europe or the US, 20% have these types of similarities. 

This group of results typically stands for less than 1% of the total amount of results. 

Level 2 - High risk. 

Of all conflicts in Europe or the US, 40% have  these types of similarities. 

This group of results typically stands for only 5% of the total amount of results. 

Level 3 - Medium risk. 

Of all conflicts in Europe or the US, 25% have these types of similarities. 

This group of results typically stand for 20% of the total amount of results.  

Level 4 - Low risk. 

Of all conflicts in Europe or the US, 15% have these types of similarities.  

This group of results typically stands for 75% of the total amount of results. 

As you can see above, the lower the risk, the longer the result list. The last group of results contain 75% of all results, but with only 15% of the potential conflicts. 

This is frustrating for us developing the algorithm and for our clients, who have to analyze all results. Just think how much easier trademark clearance work would be if you could just skip Level 4. But unfortunately there are so many conflict cases in this group that you cannot neglect it. 

However, in some cases I know that the attorney does skip the lower part of the results list. This is often the case when he wants to save time and money for the client and maybe when the client feel that an opposition is not the end of the world. 

For other clients, with a marketing start in the near future, that would not be an option. They would not want to risk the first six months of marketing investments... 

Risk levels are currently not included in downloaded reports. Our thinking is that most of our clients' clients will not understand the meaning of "risk". It is just there in the online report to make your job faster and easier. 

Please send me your feedback at benoit@markify.com.

Notes

The "signal-to-noise ratio" - the scientific name for measuring accuracy - is tested as the best in the trademark search industry (see independent Benchmark Report). 

The Markify Comprehensive Search Algorithm finds more than 99% of potential conflicts, but does it with a total number of results that on average is 50% lower than comparable reports (Full /Comprehensive reports) done by other providers. 

 

Best tips to start-ups on trademark and new business name

In an interview with ArcticStartup I was asked to come up with my best tips to start-ups regarding trademark and their new business name:

1. Choose a name that can be trademarked.

Why? You will avoid conflicts, enable expansion and sleep better. There are two basic requirements on your new trademark:

a) It should not be generic in your business area. The name "CoolApps" is generic if you're going to deliver a new marketplace for apps.

b) No one else should be using a "confusingly similar" trademark in your potential markets. Start your search at markify.com for confusingly similar marks. Avoid all similar marks that are in your line of business. If you are uncertain, contact a trademark attorney.

2. Buy all relevant domain names.

a) For most international start-ups that means a .com. Don't only look for available domain names. Even if the domain name is taken, it often is for sale. Average prices for domain names at auctions are $500

b) Buy 5-10 typos.

c) Buy at least 5-10 country extensions (ccTLDs). Choose the biggest markets where you think you may expand.

3. Register the trademark in your primary market.

In Europe choose the Pan-European CTM trademark, which covers 27 EU countries for a fee of 850 Euros.

In the US a USPTO trademark costs $325.

4. Watch and protect your trademark.

If there is a new confusingly similar application you should act upon it. So sign up for a free trademark watch at Markify.

Don't hesitate to contact me if you think I can help

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.