Blog and news

Markify exhibits at IP Service World 2014
in Munich

We have been an exhibitor at the INTA annual meeting for the past four years. There we meet attorneys from all over the world, with a majority of Americans. Now we decided to try to meet our European clients and potential clients in a trademark congress/exhibition.

So on the 24th and 25th of November we will be exhibiting at the IP Service World 2014 in Munich (Holiday Inn City Center).

If you are in Munich, come by our booth and you will get a free Comprehensive Search Report for all 28 EU states plus OHIM and WIPO. Our normal price for this is 449 EUR. If you cannot make it to Munich, send me an email and I will give you a free trial (benoit at markify.com).

Markify adds Canada to its trademark searching and watching services

We have now added the Canadian trademark database (CIPO) to our searching and monitoring services. We have made some adjustments to our system to handle that Canada not yet fully use the Nice classification system.

The price for a Comprehensive Search, or a Full Availability Search, as some providers call it, is set at USD 81 (or 59 EUR). For that you get our best-in-class similarity search algorithm that finds 99% of all confusingly similar trademarks – and with less "noise”. It is actually the best trademark similarity search in the world (see search report here).

Do you want to try one Comprehensive Search Report for free? Send me an email and I will send you the promotion code (benoit at markify.com).

We also offer our Knockout Plus Search for  Canada for only USD 40. This is “broad” knockout, finding both identical, phonetically identical and other very similar results. Approx. 60% of all potential conflicts but with only 10% of the list length. This is the professional choice for any name screening project or for an application on a tight budget.

To order, you just sign up here: http://www.markify.com/services/comprehensive-search.html

You find the watching service here and the yearly price is only USD 34. Every week you get one report per client. And you get the same strong similirity algorithm so you will not miss any potential conflicts. Combine it with US watch if you need.

Questions? Contact me at benoit at markify.com.

Markify adds international WIPO trademarks to the free trademark search

Markify's trademark search engine just became a lot more global. We have added another 650.000 international trademarks to our trademark search engine.

All these trademarks come from the WIPO trademark database, sometimes called "ROMARIN". (WIPO is the United Nation's organization that administrates the Madrid system, through which you can get a trademark registration in approx. 80 countries.)

I think this means that Markify today is the world's only free trademark search engine that covers both the US (USPTO), EU (CTM/OHIM) and international (WIPO) trademarks.

A total of almost 4 million live trademarks, updated every 24 hours with 400.000 new marks per year.

We are also the only free trademark search that gives you a proper list of confusingly similar trademarks, where there could be a likelihood of confusion.

Some of the other providers try to do this with "fuzzy search". The problem with "fuzzy search" is that it is "fuzzy". It misses too much and gives you to much noise. A good similarity algorithm should not be "fuzzy" but very distinct, based on statistics.

We have based our algorithm on more that 10.000 actual cases where a government employee has said that these two trademarks are confusingly similar.

So now you can get the best trademark search results, including all classes, also for WIPO trademarks - for free.

Trademark attorneys should know that we have added the WIPO trademarks - without raising our price of $100 - in our premium products: US Comprehensive Trademark Search and EU Comprehensive Search.

Entrepreneurs and start-ups that uses our Trademark Registration should know that these Comprehensive Search reports are always included in our Trademark Registration service.

All our Trademark Watch and Monitor customers will now also be getting international WIPO results in their reports. At no additional cost.

Markify launches powerful trademark and domain services at INTA 2012

The last months we’ve been busy building a whole set of new search and monitoring services for trademarks and domain names. Some of these services are tailored for start-ups and brand owners and some for the trademark professionals.

At the same time we have added some useful trademark and domain databases.

The launch of these services is taking place at the opening of INTA 2012 in May in Washington DC.

The new services and databases have been bundled into three packages with a very competitive  pricing:

1. Brand Protect Kit at $5/month

Every living brand deserves to be protected.

Our new Brand Protect Kit is designed to give the brand owner a broad protection at a very little cost. The package includes four different watch and monitoring services, covering both trademarks and domain names on a global scale:

  • Trademark watch (1) for the US , EU (CTM) and International (WIPO) - Finding 99% of conufsingly similar new trademark applications. Only with Markify.
  • Global domain name watch (1) - Finding conufsingly similar new domains
  • Competitor/Owner monitoring (4) - Get alerted about new trademark applications by your competitors
  • Category monitoring (4) - A combined class and key word monitoring. Only with Markify.

Read more in the blog post Global domain and trademark watch included in new Brand Protect Kit

2. Pro Watch Platform at $5/month

The new Pro Watch Platform is a trademark and domain name watch service, designed both for the inhouse attorney and for the law firm that wishes to give all its’ clients a powerful Brand Protect Kit.

For only $50/month you can easily create 25 Brand Protect Kits, all in your custom branding. A powerful tool to give clients a "first line" protection against trademark infringement.

Read more in the blog post Trademark attorneys can now afford to give all clients a global watch & monitoring service

3. Comprehensive Search Reports at $100

I have talked to a lot of trademark attorneys serving small and medium sized businesses  They all say the same thing: clients can't afford to spend +$500 on a comprehensive search before they do their application for a trademark registration.

We set out to change this. So we added US common law , Global domain name (200 TLDs) and WIPO to our already existing databases USPTO and CTM. Then we put the price tag at $100.

Every brand deserves a safe start .

Read more in the blog post Now anyone can afford a Comprehensive Search Report

Effects on current services

The free trademark search result list will be limited to the “Very similar” results. It will continue to show how many total results each search produced but the list will only display the “Very similar” results.

After studying thousands of free trademark search users we think this change won’t affect most users. The vast majority are only looking at the first couple of result pages, where you find the “Very similar” results. The rest of the results are generally only studied by trademark attorneys working on a clearance report.

The Free trademark watch for USPTO and CTM remains untouched.

All current Pro customers are being transferred to the new Pro platform.

Our API users will affected in the same way as the free search is affected. The API will from now give you access to the "Very similar" results.

If you have any questions or feedback, don't hesitate to contact me.

Read about all the new services launched by Markify at INTA 2012:

Trademark attorneys can now afford to give all clients a global watch & monitoring service

Global domain and trademark watch included in new Brand Protect Kit

Now anyone can afford a Comprehensive Search Report

Now anyone can afford a Comprehensive Search Report

The Markify trademark search has since the start 18 months ago been recognized as the most accurate and comprehensive in terms of finding confusingly similar trademarks. Now we add new databases and new features to make it even more useful in our two main markets: the US and the EU.

To our current databases, USPTO and CTM, we now add:

  • US common law – A search among more than 15 million registered US businesses.
  • Domain names –  Confusingly similar domain names in .com, .net, .org, .info, .us and .biz. Identical hits from approx. 200 ccTLDs.
  • WIPO – More than 600.000 international trademarks.

The new Comprehensive Search Report from Markify has four features no other search provider have:

1. Superior accuracy

We are the only search provider that can give you a result list that finds 99% of all confusingly similar trademarks (see benchmark report where Markify was ranked number 1.

Our result list also contain much less “noise” than other full availability reports. Instead of going through a list of say 2.000 results, you get a list of 300 results. This ofcourse saves you lots of time.

How is it possible for us to give you all the relevant results but skip the bad ones?

The Markify trademark search s is a built on a statistical method using more than 10.000 actual cases where a likelihood of confusion has been established by a governement official, in the US or in Europe.

To our knowledge, no other trademark search algorithm is built like that.

2. Relevance ranked results

The Markify Comprehensive Search Reports are relevance ranked (so is in fact the free trademark search also). This means that you in most cases will find your potential conflicts on the first pages. Talk about time saving.

The relevance ranking is also built on the statistical case law data.

3. Custom branding

You can easily customize the report and put your own branding on it if you choose. Once you have bought the data, you can customize and download as many variants of the report as you like.

4. Unmatched price: $100

We believe every brand deserves a safe start.

Most entrepreneurs and start-ups work on a very tight budget. Until now most of them have skipped a full availability search, because a price of $300-$600 has not seem attractive.

We aim to change that. We start by putting a rock-bottom low price on our two Comprehensivie Search Report packages: only $100 for the US Comprehensive or the EU Comprehensive.

Read about the other new services launched by Markify in May:

Trademark attorneys can now afford to give all clients a global watch & monitoring service

Global domain and trademark watch included in new Brand Protect Kit

Markify launches powerful trademark and domain services at INTA 2012

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.