To the lucky few at the INTA Annual meeting 2014 in Hong Kong, starting this weekend:

All attendees who leave a business card in our booth (number 725) will win one prize, and one attendee will win two:

1. One lucky winner will once again walk away with an iPad. We were the first firm to offer give away a free iPad, back in INTA San Francisco 2011. There are still few other rivalining products. Maybe next year in San Diego….

2. ALL others will win a FREE Comprehensive Trademark Search Report. You can choose between different reports,  covering up to 28 EU countries (value 450 EUR) or a US Full availability (USD129). See all choices here

Come by, with questions and business cards, and you will ALL be rewarded!

“Listen to the customer” is a popular, and often a very good, advice when you develop your products and services. We didn’t just listen, we sat down with some of our best trademark attorney clients and discussed for hours.

“How can we at Markify help you serve your clients better?” was our main question.

The core answer, from both small and big firms, was rather simple:

“We like your searching and watching services. We love the accuracy of your trademark search algorithm. And the Markify pricing is amazing.

But, your services need to cover more trademark, domain name and common law databases.”

So the last year our team have been busy adding new databases to our comprehensive searching and monitoring services for trademarks and domain names.

Our geographical focus in this process has been the 28 EU countries, the US and the new gTLDs. We start here, but we will not stop here . . .

You find detailed descriptions, samples and pricing of our new offers here:

Comprehensive Search reports

Trademark monitoring

Domain name monitoring

We truly understand the value of your feedback. It is what helped build these services in the first place. So any more feedback is highly appreciated!

Markify is now adding domain names from all the new gTLDs, as they are being released, to our global  Domain Name Watch service. And the price remains the lowest in the industry: $29/year per watched brand.

If you are in the process of evaluating different domain name watch services (sometimes called Brand Monitor, Brand Alert or Domain Monitor), you should know that there two things that set Markify apart:

1. Similar results

We will not only give you identical matches of the brand, but also phonetically identical and phonetically similar results. To our knowledge, no one else does this.

So if you are Pepsi Co and want to be alerted when confusingly similar domain names are being registered, you will get reports with results like this from us:

  • PEPPSI.com
  • PEPSEE.camera
  • BUYPEPSINOW.net
  • PEHPSI.org
  • PEBSI.guru
  • PEPSI. de

2. Best price

We believe all brands should be able to afford  a domain name watch. And the cost for monitoring your brands at Markify is only $29/year per watched brand.

For this price we will watch your brand in the old (.com, .net, .org etc) and new gTLDs and in more than 200 ccTLDs (.de, .fr, .se, .jp etc).

This low price also means that you can easily monitor hundreds of brands. A lot of trademark attorneys put in their whole portfolio of trademarks into the Markify domain name watch system. Then they offer their clients to monitor the reports for a fee (maybe $200/year). And when there is an infringing domain name, they alert the client and may get new work. A win-win situation.

If you have found a better or cheaper domain name monitor service, please send me an email at benoit at markify.com. Thanks!

The winner of the new iPad was Lisel Ferguson from Procopio in San Diego. Her comment was:

“I am SO happy I won!”

All you who visited our booth during INTA 2013 in Dallas, and didn’t win, will in the next few weeks get offers worth way more than an iPad ;-)

During the INTA (International Trademark Association) Annual Meeting in Dallas last week we choose once again to be an exhibitor. It was our third Annual Meeting after San Francisco 2011 and Washington DC 2012. These meetings gather more than 8000 trademark attorneys and domain name professionals.

For a start-up it is always difficult to decide where to put your limited marketing dollars. But I must admit that I love these types of exhibitions or trade shows. There are four major reasons why we choose to invest in these events:

  1. Market overview. You get a very good sense of what services are out there and you get a chance to talk to the different service providers.
  2. Future sales. The contacts for future sales are very valuable. I would argue that the people coming in to your booth, probably are some of your most motivated, potential clients. I ended up with +400 business cards from people I believe can become some of my most important clients.
  3. Product feedback. The detailed feedback you get and the possibility to develop your product together with the potential client.
  4. Meeting competitors that may become future partners.

If you run a company and don’t do trade shows, I would recommend you try one.

If you are in the trademark or domain name business, I suggest we meet at the next INTA annual meeting, in Hong Kong 2014.

Markify is exhibiting at INTA 2013 meeting in Dallas. If you are in Dallas make sure you come by our booth to get some very interesting offers.

One of our offers is:

Global Domain Name Watch including all the new gTLDS coming later this year +200 of the older gTLDs and ccTLDs. All for $29/year per watched name.

This way you can offer all clients a monitoring service that finds not only identical but also similar domain names. And at a price much lower than the Trademark Clearing House.

Welcome!

Once again we have looked at all EU and USPTO trademark applications the last year – 2012 – and done a quick analysis of what words are used.

Raw lists of the popular 1000 trademark words can be found here: Top 1000 USPTO trademark words 2012, Top 1000 CTM trademark words 2012

The total number of different “words” are over 130.000. The distribution is as usual: 90 percent are used less than 5 times, like PINTEREST and JABRA, and the top 10 percent are used up to 2000 times, like ONE and LOVE.

Popular USPTO trademark words

What words were popular 2012 when it came to getting a US trademark registration?

A new word on the top list is CLOUD, wich was strong already in 2011 with 372 occurrences and this year made it to the top list when it showed up in 454 trademarks applications. Compare that with 2006, when CLOUD only showed up in 28 trademark applications.

Other trademark words moving up on the list are: WATER, FREE, STAR, BODY an NATIONAL.

Single letters are very popular in trademark filings, like T, N and E. A rising star here is the letter M, which appears in more than 700 trademark applications last year compared to 450 the year before.

Words moving down on the list are GREEN, REAL, USA and SOCIAL.

The top 100 USPTO trademark words 2012:


1 life 51 day
2 solutions 52 black
3 world 53 water
4 one 54 red
5 love 55 america
6 new 56 fresh
7 health 57 natural
8 be 58 our
9 american 59 bar
10 care 60 b
11 home 61 s
12 t 62 free
13 go 63 plus
14 n 64 music
15 good 65 city
16 power 66 do
17 all 67 more
18 up 68 out
19 center 69 x
20 live 70 usa
21 energy 71 star
22 smart 72 from
23 me 73 sports
24 co 74 way
25 green 75 social
26 no 76 art
27 big 77 kids
28 services 78 that
29 better 79 c
30 business 80 first
31 its 81 make
32 technology 82 mobile
33 get 83 living
34 international 84 not
35 pro 85 service
36 e 86 foundation
37 m 87 body
38 real 88 national
39 club 89 can
40 de 90 systems
41 time 91 healthy
42 best 92 great
43 network 93 people
44 blue 94 1
45 design 95 institute
46 management 96 house
47 just 97 cloud
48 food 98 where
49 system 99 little
50 global 100 association

Note that we have eliminated the most common “stop words” like  THE, IS, AT, YOU, AND etc, and some company attributes like INC, LLC, COMPANY and GROUP.

Popular EU trademark words

We have also done a similar analysis of the very popular EU trademark registration called CTM (from OHIM). A CTM (Community Trade Mark) covers 27 countries and many languages. Surprisingly there is not a large  difference between the EU trademark list and the US trademarks. English is the dominating language, at least in the  in the pan-European trademark registration CTM.

A couple of trademark words you find in the CTM top list that you don’t find in the USPTO top list: ECO, HOTEL, LONDON, QUALITY, ROYAL, EASY, EUROPEAN and PARIS.

Markify’s trademark search engine just became a lot more global. We have added another 650.000 international trademarks to our trademark search engine.

All these trademarks come from the WIPO trademark database, sometimes called “ROMARIN”. (WIPO is the United Nation’s organization that administrates the Madrid system, through which you can get a trademark registration in approx. 80 countries.)

I think this means that Markify today is the world’s only free trademark search engine that covers both the US (USPTO), EU (CTM/OHIM) and international (WIPO) trademarks.

A total of almost 4 million live trademarks, updated every 24 hours with 400.000 new marks per year.

We are also the only free trademark search that gives you a proper list of confusingly similar trademarks, where there could be a likelihood of confusion.

Some of the other providers try to do this with “fuzzy search”. The problem with “fuzzy search” is that it is “fuzzy”. It misses too much and gives you to much noise. A good similarity algorithm should not be “fuzzy” but very distinct, based on statistics.

We have based our algorithm on more that 10.000 actual cases where a government employee has said that these two trademarks are confusingly similar.

So now you can get the best trademark search results, including all classes, also for WIPO trademarks – for free.

Trademark attorneys should know that we have added the WIPO trademarks – without raising our price of $100 – in our premium products: US Comprehensive Trademark Search and EU Comprehensive Search.

Entrepreneurs and start-ups that uses our Trademark Registration should know that these Comprehensive Search reports are always included in our Trademark Registration service.

All our Trademark Watch and Monitor customers will now also be getting international WIPO results in their reports. At no additional cost.

After months of work the Markify trademark registration service is launched. When we set out to build the world’s best trademark registration service we made the following list of criteria:

  1. Easy and fast trademark application.
    • Start-ups and brand builders expect a web service to be easy and fast. Anything else is failure.
  2. Help from experienced trademark attorneys.
    • Sure, you can do a trademark registration without the help of a trademark attorney. But in most cases it’s a bad choice because of:
      • the time it takes,
      • the small money you save and
      • the risks involved.
    • We have put together a small network of independent trademark experts in the US and in Europe. Some of them run their own trademark law firm. Some work for big IP focused law firms. They all have in common that they are passionate about trademarks.
  3. Focus on EU and US trademarks.
    • A CTM trademark registration from OHIM covers 27 EU countries in one application. With a government fee of only € 900 it is often the best deal for ambitious start-ups. CTM is also the fastest growing trademark registration in Europe.
    • A USPTO trademark registration protects your brand in the world’s most important market, the US, and the government fee is only $325 per class.
  4. Leverage the Markify comprehensive search technology.
    • Every Markify trademark registration gives you a Comprehensive Search that finds 99% of all confusingly similar brands (CTM, USPTO, Domains and Common law).
    • You also get a Comprehensive Trademark and Domain Name Watch that will help you protect your new brand.
    • These two services are included and only available through Markify.
  5. Cheaper than any other trademark registration service.
    • Our attorneys could give us rock-bottom prices, since we are giving them a new client on a “silver platter”. All client and trademark details are filled in and all fees are payed for.
    • The pricing goes from $199 (Core package) to $499 (Full package) + government fees for a USPTO trademark. And from € 299 (Core) to €499 (Full) + government fees for a CTM/OHIM trademark.
    • Another reason our pricing can be so low is that the Comprehensive Search is relevance ranked, which makes the job much easier and faster for the trademark attorney.

How do you think we can improve the trademark registration service? Send me an email at benoit followed by our domain name!

The last months we’ve been busy building a whole set of new search and monitoring services for trademarks and domain names. Some of these services are tailored for start-ups and brand owners and some for the trademark professionals.

At the same time we have added some useful trademark and domain databases.

The launch of these services is taking place at the opening of INTA 2012 in May in Washington DC.

The new services and databases have been bundled into three packages with a very competitive  pricing:

1. Brand Protect Kit at $5/month

Every living brand deserves to be protected.

Our new Brand Protect Kit is designed to give the brand owner a broad protection at a very little cost. The package includes four different watch and monitoring services, covering both trademarks and domain names on a global scale:

  • Trademark watch (1) for the US , EU (CTM) and International (WIPO) – Finding 99% of conufsingly similar new trademark applications. Only with Markify.
  • Global domain name watch (1) – Finding conufsingly similar new domains
  • Competitor/Owner monitoring (4) – Get alerted about new trademark applications by your competitors
  • Category monitoring (4) – A combined class and key word monitoring. Only with Markify.

Read more in the blog post Global domain and trademark watch included in new Brand Protect Kit

2. Pro Watch Platform at $5/month

The new Pro Watch Platform is a trademark and domain name watch service, designed both for the inhouse attorney and for the law firm that wishes to give all its’ clients a powerful Brand Protect Kit.

For only $50/month you can easily create 25 Brand Protect Kits, all in your custom branding. A powerful tool to give clients a “first line” protection against trademark infringement.

Read more in the blog post Trademark attorneys can now afford to give all clients a global watch & monitoring service

3. Comprehensive Search Reports at $100

I have talked to a lot of trademark attorneys serving small and medium sized businesses  They all say the same thing: clients can’t afford to spend +$500 on a comprehensive search before they do their application for a trademark registration.

We set out to change this. So we added US common law , Global domain name (200 TLDs) and WIPO to our already existing databases USPTO and CTM. Then we put the price tag at $100.

Every brand deserves a safe start .

Read more in the blog post Now anyone can afford a Comprehensive Search Report

Effects on current services

The free trademark search result list will be limited to the “Very similar” results. It will continue to show how many total results each search produced but the list will only display the “Very similar” results.

After studying thousands of free trademark search users we think this change won’t affect most users. The vast majority are only looking at the first couple of result pages, where you find the “Very similar” results. The rest of the results are generally only studied by trademark attorneys working on a clearance report.

The Free trademark watch for USPTO and CTM remains untouched.

All current Pro customers are being transferred to the new Pro platform.

Our API users will affected in the same way as the free search is affected. The API will from now give you access to the “Very similar” results.

If you have any questions or feedback, don’t hesitate to contact me.

Read about all the new services launched by Markify at INTA 2012:

Trademark attorneys can now afford to give all clients a global watch & monitoring service

Global domain and trademark watch included in new Brand Protect Kit

Now anyone can afford a Comprehensive Search Report