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Markify Blog

We focus on YOU – the trademark professional

A year ago we did what in the start-up community is called a “pivot”, a strategic change of course. In our case it boiled down to choosing one of our two client groups. We decided to quit helping start-ups around the world with their trademark searching and trademark applications. Instead we wanted a complete focus on the trademark professionals, who from the start had understood and appreciated our full trademark search and watch reports. These kind of decisions are never easy but for us it has been truly liberating. It has both let us focus our development of new products and how we communicate with our clients. To better reflect our focus on the trademark professional, we are today launching a new design of our website. The changes are not huge and you will find most things at their usual place. But there are three changes in our offer you should be aware of: Free trademark search moved Thousands of people have every day used our free trademark search engine that also finds confusingly similar trademarks. But after discussions with both large and small trademark law firms and in-house counsels we have understood that this free search is not as important as our full availability reports and don’t really belong on the front. As a consequence we decided to move it from the front page. You can still access it from the bottom navigation, Old free search. If you are not signed up, you will prompted to. Only one similarity algorithm for Comprehensive Search Reports We have earlier offered our search reports with two different similarity algorithms:
  • the “Comprehensive 99%”, that finds all potential conflicts with the world’s most accurate trademark search algorithm, and
  • the “Knockout plus”, that for half the price finds most (62%) of the potential conflicts with a minimum of report length.
The feedback has been that our “Comprehensive 99%” has such a low price, even for many markets, that there is no need for the knockout search product, at least not in this context. So we have removed that option from the Comprehensive Search Report order. Our “Knockout plus” algorithm is still in some cases a very efficient tool, so you will see it in a new search product very soon. Whois info now included in new Domain watch price $39 The Domain watch, where you get a weekly report of new similar domain names, was earlier $29/year plus an optional $19/year for the whois info, a total of $48. After discussing this with some of our larger clients we decided to include the whois data for all watched marks. The new price for Domain watch including whois info is from today $39. Feedback appreciated If you have any thoughts on this, please send me an email with your feedback: benoit at markify.com.

Markify exhibits at IP Service World 2014
in Munich

We have been an exhibitor at the INTA annual meeting for the past four years. There we meet attorneys from all over the world, with a majority of Americans. Now we decided to try to meet our European clients and potential clients in a trademark congress/exhibition. So on the 24th and 25th of November we will be exhibiting at the IP Service World 2014 in Munich (Holiday Inn City Center). If you are in Munich, come by our booth and you will get a free Comprehensive Search Report for all 28 EU states plus OHIM and WIPO. Our normal price for this is 449 EUR. If you cannot make it to Munich, send me an email and I will give you a free trial (benoit at markify.com).

Markify adds Canada to its trademark searching and watching services

We have now added the Canadian trademark database (CIPO) to our searching and monitoring services. We have made some adjustments to our system to handle that Canada not yet fully use the Nice classification system. The price for a Comprehensive Search, or a Full Availability Search, as some providers call it, is set at USD 81 (or 59 EUR). For that you get our best-in-class similarity search algorithm that finds 99% of all confusingly similar trademarks – and with less "noise”. It is actually the best trademark similarity search in the world (see search report here). Do you want to try one Comprehensive Search Report for free? Send me an email and I will send you the promotion code (benoit at markify.com). We also offer our Knockout Plus Search for  Canada for only USD 40. This is “broad” knockout, finding both identical, phonetically identical and other very similar results. Approx. 60% of all potential conflicts but with only 10% of the list length. This is the professional choice for any name screening project or for an application on a tight budget. To order, you just sign up here: http://www.markify.com/services/comprehensive-search.html You find the watching service here and the yearly price is only USD 34. Every week you get one report per client. And you get the same strong similirity algorithm so you will not miss any potential conflicts. Combine it with US watch if you need. Questions? Contact me at benoit at markify.com.

Win big in Markify's exhibitor booth at INTA 2014 in Hong Kong

To the lucky few at the INTA Annual meeting 2014 in Hong Kong, starting this weekend: All attendees who leave a business card in our booth (number 725) will win one prize, and one attendee will win two: 1. One lucky winner will once again walk away with an iPad. We were the first firm to offer give away a free iPad, back in INTA San Francisco 2011. There are still few other rivalining products. Maybe next year in San Diego.... 2. ALL others will win a FREE Comprehensive Trademark Search Report. You can choose between different reports,  covering up to 28 EU countries (value 450 EUR) or a US Full availability (USD129). See all choices here Come by, with questions and business cards, and you will ALL be rewarded!

Attorney feedback behind Markify's new search and watch services

“Listen to the customer” is a popular, and often a very good, advice when you develop your products and services. We didn’t just listen, we sat down with some of our best trademark attorney clients and discussed for hours. “How can we at Markify help you serve your clients better?” was our main question. The core answer, from both small and big firms, was rather simple: “We like your searching and watching services. We love the accuracy of your trademark search algorithm. And the Markify pricing is amazing. But, your services need to cover more trademark, domain name and common law databases.” So the last year our team have been busy adding new databases to our comprehensive searching and monitoring services for trademarks and domain names. Our geographical focus in this process has been the 28 EU countries, the US and the new gTLDs. We start here, but we will not stop here . . . You find detailed descriptions, samples and pricing of our new offers here: Comprehensive Search reports Trademark monitoring Domain name monitoring We truly understand the value of your feedback. It is what helped build these services in the first place. So any more feedback is highly appreciated!

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Benoit Fallenius Founder and CEO

In this blog I will mostly write about three subjects:

1.Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2.Start-ups and entrepreneurs - The mission of Markify is to help entrepreneurs, and maybe some of our experiences from building Markify can be helpful.

3.Markify news - Features, challenges etc.

Please remember: I am not a lawyer. The last 15 years I have worked with branding, naming and web. Before that I used to be journalist.

Email: You can always contact me at my first name followed by the domain name.

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