Blog and news

The World's First Statistical Risk Analysis of Full Trademark Search Reports

Since we started Markify six years ago our aim has been to build and improve the world's best trademark search algorithm. Finding all potential conflicts but with as little noise as possible.

Now we are releasing our next step in that work - our statistical Risk analysis. 

The ranking of our results is based on a statistical analysis of more than 10.000 official cases of confusingly similar trademarks in the EU or the US. These come from OHIM decision and from USPTO 2(d) citations and TTAB decisions. 

The main difference between these two sources are the number of languages they handle. While the USPTO largely concentrate on English, and Spanish to some extent, the OHIM/CTM decisions handles 28 countries, all with a mix of languages.  

Instead of showing the individual risk level for every result, we have gouped the results in four "Risk level" groups. Each level indicate statistically how big risk there is that you will find a potential conflict in this group.  

Level 1 - Very high risk.

Of all conflicts in Europe or the US, 20% have these types of similarities. 

This group of results typically stands for less than 1% of the total amount of results. 

Level 2 - High risk. 

Of all conflicts in Europe or the US, 40% have  these types of similarities. 

This group of results typically stands for only 5% of the total amount of results. 

Level 3 - Medium risk. 

Of all conflicts in Europe or the US, 25% have these types of similarities. 

This group of results typically stand for 20% of the total amount of results.  

Level 4 - Low risk. 

Of all conflicts in Europe or the US, 15% have these types of similarities.  

This group of results typically stands for 75% of the total amount of results. 

As you can see above, the lower the risk, the longer the result list. The last group of results contain 75% of all results, but with only 15% of the potential conflicts. 

This is frustrating for us developing the algorithm and for our clients, who have to analyze all results. Just think how much easier trademark clearance work would be if you could just skip Level 4. But unfortunately there are so many conflict cases in this group that you cannot neglect it. 

However, in some cases I know that the attorney does skip the lower part of the results list. This is often the case when he wants to save time and money for the client and maybe when the client feel that an opposition is not the end of the world. 

For other clients, with a marketing start in the near future, that would not be an option. They would not want to risk the first six months of marketing investments... 

Risk levels are currently not included in downloaded reports. Our thinking is that most of our clients' clients will not understand the meaning of "risk". It is just there in the online report to make your job faster and easier. 

Please send me your feedback at benoit@markify.com.

Notes

The "signal-to-noise ratio" - the scientific name for measuring accuracy - is tested as the best in the trademark search industry (see independent Benchmark Report). 

The Markify Comprehensive Search Algorithm finds more than 99% of potential conflicts, but does it with a total number of results that on average is 50% lower than comparable reports (Full /Comprehensive reports) done by other providers. 

 

Design Upgrade to Make Trademark Clearance Workflow Easier and Faster

Today we are launching an upgraded design of our logged in pages. Our two main objectives with the new design have been to:

  • make the site easier to access for first time users.
  • make the work with large reports easier and faster. 

You will find most things where they used to be but there are some important news:

1. Foldable left navigation bar to save valuable space. 

Since many of our trademark search reports are quite broad, we decided to let the left navigation bar fold when it was not used. This way you can see more of the result table without having to scroll left-right. 

Note that the navigation bar can be locked in it's open position by clicking on the top arrow. 

2. Larger type face to increase readability. 

When you work with large amounts of data, the readability is extremely important. Our former typeface was generally a bit to small to be easily read in all conditions. So we have made it a bit larger.   
  
3. A more informative "head" for online reports.

Above each full search and watch report there is head with four blocks of information. These are: 

  • Ordered search details
  • Results meta data and access to file dates
  • Risk analysis - See below. 
  • Customized and created reports 

This way you get a quick and good overview of all relevant data concerning your report.

4. Risk analysis of trademark search results

We have always ranked our trademark search results statistically, from top to bottom, according to their risk level. But we have not explicitly shown the borders between different groups. Now we have added a "Risk level" to every result row, so you can easy and fast see the risk level.

Every mark has it's own risk level but we have decided to bundle them in four groups: 

  • Risk level 1 - Very high risk
  • Risk level 2 - High risk
  • Risk level 3 - Medium risk
  • Risk level 4 - Low risk 

This way you can easier see when a set of results is becoming less relevant. 
This Risk analysis will be presented in detail in a coming blog post. 

5. Downloaded reports get a Table of contents for easy navigation.
 
New PDF reports, and other formats, now have a clickable Table of contents. This way you can fast and accurately navigate in a large report. 

Please send me your personal feed-back to benoit@markify.com

Full search of Swiss trademarks and companies at an unmatched price

We have now added Switzerland to our list of trademark databases, bringing the total up to 34 countries plus the 50 US states. See full list here.

Trademarks and company names

This means that you now can get a full, comprehensive search report for Switzerland, generated by the world's most powerful search algorithm (see benchmark study and below).

We have also added Swiss company names to this report and we have priced it at:

59 EUR, with five classes included.  

Top 3 German speaking countries

On demand from both Switzerland, Germany and Austria we decided to also put together a "German speaking" package. This package includes:

  • Trademarks from Germany, Austria, Switzerland, OHIM/CTM and WIPO marks designating them. 
  • Company names registered in Germany, Austria or Switzerland. These are put in a separate tab.  

And the price for all this is only 119 EUR

The world's best trademark search algorithm

If you haven't used Markify before, I will give you a few words about the Markify trademark algorithm, which is the core of our offer. Our algorithm, that took three years to build, have some distinct features:

  • It is built statistically on more than 10.000 cases where two marks have been judged confusingly similar by a government official in Europe or in the US. 
  • It minimizes the "noise" with more than 50%, when compared to other providers' full reports.
  • The results are relevance ranked from top to bottom, saving you a lot of time. 

Like to test?

Please send me an email if you would like to test our products. 

 

Meet us in Munich on the 23-24 of November

Meet us in Munich on the 23-24 of November

Once again we are exhibiting at the IP Service World 2015 in Munich. Last year we had some great discussions with German and Austrian attorneys at this event. We are now looking forward to seeing new and familiar faces there on the 23rd and 24th of November.

If you are in Munich, come by our booth and get the free trial. You will be surprised at the level of quality and the price you get from Markify products. 

We mainly do comprehensive searching (full availability reports) and monitoring of trademarks and domains names. 

We cover all 28 EU states, Norway, Turkey, US and Canada plus OHIM and WIPO. Regarding domains we cover all +1000 TLDs. 

We focus on YOU – the trademark professional

A year ago we did what in the start-up community is called a “pivot”, a strategic change of course. In our case it boiled down to choosing one of our two client groups.

We decided to quit helping start-ups around the world with their trademark searching and trademark applications. Instead we wanted a complete focus on the trademark professionals, who from the start had understood and appreciated our full trademark search and watch reports.

These kind of decisions are never easy but for us it has been truly liberating. It has both let us focus our development of new products and how we communicate with our clients.

To better reflect our focus on the trademark professional, we are today launching a new design of our website. The changes are not huge and you will find most things at their usual place. But there are three changes in our offer you should be aware of:

Free trademark search moved

Thousands of people have every day used our free trademark search engine that also finds confusingly similar trademarks. But after discussions with both large and small trademark law firms and in-house counsels we have understood that this free search is not as important as our full availability reports and don’t really belong on the front.

As a consequence we decided to move it from the front page. You can still access it from the bottom navigation, Old free search. If you are not signed up, you will prompted to.

Only one similarity algorithm for Comprehensive Search Reports

We have earlier offered our search reports with two different similarity algorithms:

  • the “Comprehensive 99%”, that finds all potential conflicts with the world’s most accurate trademark search algorithm, and
  • the “Knockout plus”, that for half the price finds most (62%) of the potential conflicts with a minimum of report length.

The feedback has been that our “Comprehensive 99%” has such a low price, even for many markets, that there is no need for the knockout search product, at least not in this context.

So we have removed that option from the Comprehensive Search Report order.

Our “Knockout plus” algorithm is still in some cases a very efficient tool, so you will see it in a new search product very soon.

Whois info now included in new Domain watch price $39

The Domain watch, where you get a weekly report of new similar domain names, was earlier $29/year plus an optional $19/year for the whois info, a total of $48.

After discussing this with some of our larger clients we decided to include the whois data for all watched marks. The new price for Domain watch including whois info is from today $39.

Feedback appreciated

If you have any thoughts on this, please send me an email with your feedback: benoit at markify.com.

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.