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Once again we have looked at all EU and USPTO trademark applications the last year - 2012 - and done a quick analysis of what words are used.
The total number of different "words" are over 130.000. The distribution is as usual: 90 percent are used less than 5 times, like PINTEREST and JABRA, and the top 10 percent are used up to 2000 times, like ONE and LOVE.
Popular USPTO trademark words
What words were popular 2012 when it came to getting a US trademark registration?
A new word on the top list is CLOUD, wich was strong already in 2011 with 372 occurrences and this year made it to the top list when it showed up in 454 trademarks applications. Compare that with 2006, when CLOUD only showed up in 28 trademark applications.
Other trademark words moving up on the list are: WATER, FREE, STAR, BODY an NATIONAL.
Single letters are very popular in trademark filings, like T, N and E. A rising star here is the letter M, which appears in more than 700 trademark applications last year compared to 450 the year before.
Words moving down on the list are GREEN, REAL, USA and SOCIAL.
The top 100 USPTO trademark words 2012:
Note that we have eliminated the most common "stop words" like THE, IS, AT, YOU, AND etc, and some company attributes like INC, LLC, COMPANY and GROUP.
Popular EU trademark words
We have also done a similar analysis of the very popular EU trademark registration called CTM (from OHIM). A CTM (Community Trade Mark) covers 27 countries and many languages. Surprisingly there is not a large difference between the EU trademark list and the US trademarks. English is the dominating language, at least in the in the pan-European trademark registration CTM.
A couple of trademark words you find in the CTM top list that you don't find in the USPTO top list: ECO, HOTEL, LONDON, QUALITY, ROYAL, EASY, EUROPEAN and PARIS.
We have new motto for our watch and monitoring services:
Every living brand deserves to be protected.
Our new Brand Protect Kit is priced and designed to deliver on that motto. For only $5/month the brand owner gets a broad, “first-line” brand protection. The package includes four different watch and monitoring services, covering both trademarks and domain names on a global scale:
(1 watched mark per Kit)
Earlier we only had USPTO (US federal) and CTM (EU) in our trademark monitor service. Now we have added the large international database WIPO. This is still the only trademark watch service that finds 99% of new confusingly similar trademark applications.
Global domain name watch
(1 watched domain name per Kit)
This is a new flagship service we believe many brand owners will find attractive. Compared to other domain name monitoring services ours also finds new, confusingly similar domain names in the big TLDs (.com, .net, .org, .us, .info and .biz). Add to that an identical watch of around 200 ccTLDs, and you have a domain name monitoring service we believe is hard to beat.
(5 monitored owners per Kit)
When a company applies for a trademark registration, it is often a very early signal of that they are planning something new. To watch what trademarks your competitors or other trademark owners tries to register is a a good source of intelligence.
(5 monitored categories per Kit)
This is a new kind of product we believe is quite unique. Here you monitor every new trademark application in the trademark classes you are interested in. Then you add one or several key words to filter out the relevant trademark applications.
Every week you will get an email with a summary of the results, and you’ll find the full report in your web control panel.
All this for only $5/month. To low? Maybe, but we would rather see many companies protecting their brands and not just the big ones.
Read about the other new services launched by Markify in May:
Most advice when it comes to raising seed capital focuses on the pitch, the slides and the business plan. What to say and how to say it.
But fundraising is not only a pitch - it’s also a process.
"Secret" 1: Raising seed capital is a sales process.
Accept that raising capital is a sales process. You are selling yourself, the team, your idea, your vision, business concept and prototype. You are selling your stock in return for cash, network and advice. You are selling an option to future value. In short: You are selling.
If you approach it as a sales process - what are the consequences?
Sales is to an extent a numbers game. You should use the classic sales funnel when you are about to start raising seed capital: The more good "prospects" (potential investors) you put into the funnel, the more "sales" (investments) you get out in the other end.
- The cold prospect list. This is the key to success. Without it your reach will be too limited and you won’t get to dance with the investor of your dream.
- At the top you put your dream investors. Then you add another 20 angel or VC’s. Don’t write only their company names. You will have to identify the individual person and his or her email address.
- Craft and send the pitch email to the first ten. In Europe most of the potential angels and VC’s will read your email even if you are not referred.
- Don’t bother calling them before they have read your email.
- Existing contacts. Your existing contacts are your best shots, but they are probably very limited in the angel and VC community. So make the most out of these contacts:
- Walk through your list of contacts and ask yourself: “Who does he/she know in the angel/VC community?” (LinkedIn if possible)
- Take meetings with your contacts even when you think the chance is small that they can help you.
- Generate new contacts. Network as much as you can and as early as possible to gain more contacts.
- Attend start-up contests, conferences, international and local events for entrepreneurs.
- Ask every one you meet and talk to: “Who do you think I should talk to? Can you refer me?”
- With this sales approach you add a quantity focus, which I believe is important at least in Europe where the VC and angel market is less mature than in the US.
If this is your first professional "sales tour", there are another two positive consequences of regarding fundraising as a sales process:
- You demystify the topic. A lot of entrepreneurs get scared by the fundraising; they don’t think they understand it and they see it as a major obstacle. But selling is easier to relate to and feel confident about.
- You are about to get a crash course in high level sales. Fundraising takes a lot of time, so instead of “wasting” the time, look at it as some serious sales training.
Can a first time entrepreneur really give any advice regarding fundraising? Well, that’s just it: I believe raising money the first time is a very different experience than doing it a second time. The second time you have your own experience, you have a track record and you have more contacts. The first time you usually don’t have much. Since we just succeeded with our first round of financing, I thought I’d share some of my experiences.
There is so much good advice out there so instead of repeating what others have said much better, I will just point you to some very good sources:
Chris Dixon http://cdixon.org/contents/,
Fred Wilson http://www.avc.com/a_vc/archives.html
Steve Blank http://steveblank.com/.
Great link collection: http://tappen.posterous.com/nice-summary-stanleytang-256-must-read-conten#comment
And of course a lot of great answers on Quora.com
Benoit Fallenius Founder and CEO
In this blog I will mostly write about two subjects:
1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.
2. Markify news - Features, markets, pricing, challenges etc.
Feedback and questions are always welcome. Email me at firstname.lastname@example.org.