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Top 100 trademark words 2012

Once again we have looked at all EU and USPTO trademark applications the last year - 2012 - and done a quick analysis of what words are used.

Raw lists of the popular 1000 trademark words can be found here: Top 1000 USPTO trademark words 2012, Top 1000 CTM trademark words 2012

The total number of different "words" are over 130.000. The distribution is as usual: 90 percent are used less than 5 times, like PINTEREST and JABRA, and the top 10 percent are used up to 2000 times, like ONE and LOVE.

Popular USPTO trademark words

What words were popular 2012 when it came to getting a US trademark registration?

A new word on the top list is CLOUD, wich was strong already in 2011 with 372 occurrences and this year made it to the top list when it showed up in 454 trademarks applications. Compare that with 2006, when CLOUD only showed up in 28 trademark applications.

Other trademark words moving up on the list are: WATER, FREE, STAR, BODY an NATIONAL.

Single letters are very popular in trademark filings, like T, N and E. A rising star here is the letter M, which appears in more than 700 trademark applications last year compared to 450 the year before.

Words moving down on the list are GREEN, REAL, USA and SOCIAL.

The top 100 USPTO trademark words 2012:


1 life 51 day
2 solutions 52 black
3 world 53 water
4 one 54 red
5 love 55 america
6 new 56 fresh
7 health 57 natural
8 be 58 our
9 american 59 bar
10 care 60 b
11 home 61 s
12 t 62 free
13 go 63 plus
14 n 64 music
15 good 65 city
16 power 66 do
17 all 67 more
18 up 68 out
19 center 69 x
20 live 70 usa
21 energy 71 star
22 smart 72 from
23 me 73 sports
24 co 74 way
25 green 75 social
26 no 76 art
27 big 77 kids
28 services 78 that
29 better 79 c
30 business 80 first
31 its 81 make
32 technology 82 mobile
33 get 83 living
34 international 84 not
35 pro 85 service
36 e 86 foundation
37 m 87 body
38 real 88 national
39 club 89 can
40 de 90 systems
41 time 91 healthy
42 best 92 great
43 network 93 people
44 blue 94 1
45 design 95 institute
46 management 96 house
47 just 97 cloud
48 food 98 where
49 system 99 little
50 global 100 association

Note that we have eliminated the most common "stop words" like  THE, IS, AT, YOU, AND etc, and some company attributes like INC, LLC, COMPANY and GROUP.

Popular EU trademark words

We have also done a similar analysis of the very popular EU trademark registration called CTM (from OHIM). A CTM (Community Trade Mark) covers 27 countries and many languages. Surprisingly there is not a large  difference between the EU trademark list and the US trademarks. English is the dominating language, at least in the  in the pan-European trademark registration CTM.

A couple of trademark words you find in the CTM top list that you don't find in the USPTO top list: ECO, HOTEL, LONDON, QUALITY, ROYAL, EASY, EUROPEAN and PARIS.

How can the cheapest trademark registration also be the best for start-ups?

After months of work the Markify trademark registration service is launched. When we set out to build the world's best trademark registration service we made the following list of criteria:

  1. Easy and fast trademark application.
    • Start-ups and brand builders expect a web service to be easy and fast. Anything else is failure.
  2. Help from experienced trademark attorneys.
    • Sure, you can do a trademark registration without the help of a trademark attorney. But in most cases it's a bad choice because of:
      • the time it takes,
      • the small money you save and
      • the risks involved.
    • We have put together a small network of independent trademark experts in the US and in Europe. Some of them run their own trademark law firm. Some work for big IP focused law firms. They all have in common that they are passionate about trademarks.
  3. Focus on EU and US trademarks.
    • A CTM trademark registration from OHIM covers 27 EU countries in one application. With a government fee of only € 900 it is often the best deal for ambitious start-ups. CTM is also the fastest growing trademark registration in Europe.
    • A USPTO trademark registration protects your brand in the world's most important market, the US, and the government fee is only $325 per class.
  4. Leverage the Markify comprehensive search technology.
    • Every Markify trademark registration gives you a Comprehensive Search that finds 99% of all confusingly similar brands (CTM, USPTO, Domains and Common law).
    • You also get a Comprehensive Trademark and Domain Name Watch that will help you protect your new brand.
    • These two services are included and only available through Markify.
  5. Cheaper than any other trademark registration service.
    • Our attorneys could give us rock-bottom prices, since we are giving them a new client on a "silver platter". All client and trademark details are filled in and all fees are payed for.
    • The pricing goes from $199 (Core package) to $499 (Full package) + government fees for a USPTO trademark. And from € 299 (Core) to €499 (Full) + government fees for a CTM/OHIM trademark.
    • Another reason our pricing can be so low is that the Comprehensive Search is relevance ranked, which makes the job much easier and faster for the trademark attorney.

How do you think we can improve the trademark registration service? Send me an email at benoit followed by our domain name!

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.