It depends. A lot of new companies use trademark experts or lawyers to help them, both in the screening and registration processes. And a lot of companies still do it themselves.
It depends on you and on the situation:
- What risk level can you tolerate? Using an expert minimizes risk.
- Is it a complex situation with potentially conflicting registrations? This is where an expert can help.
- Do you have the time to do it yourself?
- Can you afford the expert fees?
If you decide to do it yourself, you should be prepared to learn a bit and read the complete help file.
Disclaimer:
These help articles do not constitute legal advice and should not be relied upon as such. These articles set forth general educational principles only. Consult with a lawyer about your particular case.
Markify is a name-screening tool and there is no guarantee that it will find all potentially conflicting trademark registrations or that the found "similar" trademarks will pose a problem in the naming matter at hand.
