Just like all other types of intellectual property law (patents, trade secrets and copyrights, etc), trademark law is about protecting the owner's business. But there is a fundamental difference between trademark law and other types of intellectual property - trademark law is also designed to protect consumers.
If it weren't for trademark law, you wouldn't know whether the product you just bought was what you thought it was. Any car manufacturer could call their car a Mercedes. Any fast-food chain could use a large yellow M as their logo.
Disclaimer:
These help articles do not constitute legal advice and should not be relied upon as such. These articles set forth general educational principles only. Consult with a lawyer about your particular case.
Markify is a name-screening tool and there is no guarantee that it will find all potentially conflicting trademark registrations or that the found "similar" trademarks will pose a problem in the naming matter at hand.
