Blog and news
Why is accuracy in trademark search so important?
Trademark practitioners of course know the answer but often have a hard time explaining it to their clients or to their organizations.
"Because without that accuracy you do not know, if it is safe to launch the new brand. And a future conflict is not something you want to risk."
Even if that should be rather easy to understand for trademark owners, there are a lot of premium trademarks launched without accurate clearance work done. It is our objective to change that with four unique Markify properties:
1. Find All Potential Conflicts
The Markify technology is the world's only statistically proven trademark search algorithm. Built on more than 12.000 actual cases where a government official in the US or the EU have concluded that two mark names are confusingly similar.
So we know we find the potential conflicts (+99%). We are not guessing. See the independent research study.
2. Less Noise
Our statistical method also let's us reduce the "noise" in reports and rank all results according to their statistical risk.
3. Fast and Easy Work-Flow
This full availability search just takes one minute. And the available tools to get the clearance work done are both powerful and easy.
4. Best Price and Free Trial
Taking a risk with a less accurate trademark search report is something very few companies can afford. We at Markify believe you should be able to combine top quality in a comprehensive report with a low price, so you never have to take that risk.
Visit the Markify exhibition booth (#1316) in Orlando for a demo and get your free trial.
If you are not there, send me an email at email@example.com.
Since we started Markify six years ago our aim has been to build and improve the world's best trademark search algorithm. Finding all potential conflicts but with as little noise as possible.
Now we are releasing our next step in that work - our statistical Risk analysis.
The ranking of our results is based on a statistical analysis of more than 10.000 official cases of confusingly similar trademarks in the EU or the US. These come from OHIM decision and from USPTO 2(d) citations and TTAB decisions.
The main difference between these two sources are the number of languages they handle. While the USPTO largely concentrate on English, and Spanish to some extent, the OHIM/CTM decisions handles 28 countries, all with a mix of languages.
Instead of showing the individual risk level for every result, we have gouped the results in four "Risk level" groups. Each level indicate statistically how big risk there is that you will find a potential conflict in this group.
Level 1 - Very high risk.
Of all conflicts in Europe or the US, 20% have these types of similarities.
This group of results typically stands for less than 1% of the total amount of results.
Level 2 - High risk.
Of all conflicts in Europe or the US, 40% have these types of similarities.
This group of results typically stands for only 5% of the total amount of results.
Level 3 - Medium risk.
Of all conflicts in Europe or the US, 25% have these types of similarities.
This group of results typically stand for 20% of the total amount of results.
Level 4 - Low risk.
Of all conflicts in Europe or the US, 15% have these types of similarities.
This group of results typically stands for 75% of the total amount of results.
As you can see above, the lower the risk, the longer the result list. The last group of results contain 75% of all results, but with only 15% of the potential conflicts.
This is frustrating for us developing the algorithm and for our clients, who have to analyze all results. Just think how much easier trademark clearance work would be if you could just skip Level 4. But unfortunately there are so many conflict cases in this group that you cannot neglect it.
However, in some cases I know that the attorney does skip the lower part of the results list. This is often the case when he wants to save time and money for the client and maybe when the client feel that an opposition is not the end of the world.
For other clients, with a marketing start in the near future, that would not be an option. They would not want to risk the first six months of marketing investments...
Risk levels are currently not included in downloaded reports. Our thinking is that most of our clients' clients will not understand the meaning of "risk". It is just there in the online report to make your job faster and easier.
Please send me your feedback at firstname.lastname@example.org.
The Markify Comprehensive Search Algorithm finds more than 99% of potential conflicts, but does it with a total number of results that on average is 50% lower than comparable reports (Full /Comprehensive reports) done by other providers.
Today we are launching an upgraded design of our logged in pages. Our two main objectives with the new design have been to:
- make the site easier to access for first time users.
- make the work with large reports easier and faster.
You will find most things where they used to be but there are some important news:
1. Foldable left navigation bar to save valuable space.
Since many of our trademark search reports are quite broad, we decided to let the left navigation bar fold when it was not used. This way you can see more of the result table without having to scroll left-right.
Note that the navigation bar can be locked in it's open position by clicking on the top arrow.
2. Larger type face to increase readability.
When you work with large amounts of data, the readability is extremely important. Our former typeface was generally a bit to small to be easily read in all conditions. So we have made it a bit larger.
3. A more informative "head" for online reports.
Above each full search and watch report there is head with four blocks of information. These are:
- Ordered search details
- Results meta data and access to file dates
- Risk analysis - See below.
- Customized and created reports
This way you get a quick and good overview of all relevant data concerning your report.
4. Risk analysis of trademark search results
We have always ranked our trademark search results statistically, from top to bottom, according to their risk level. But we have not explicitly shown the borders between different groups. Now we have added a "Risk level" to every result row, so you can easy and fast see the risk level.
Every mark has it's own risk level but we have decided to bundle them in four groups:
- Risk level 1 - Very high risk
- Risk level 2 - High risk
- Risk level 3 - Medium risk
- Risk level 4 - Low risk
This way you can easier see when a set of results is becoming less relevant.
This Risk analysis will be presented in detail in a coming blog post.
5. Downloaded reports get a Table of contents for easy navigation.
New PDF reports, and other formats, now have a clickable Table of contents. This way you can fast and accurately navigate in a large report.
Please send me your personal feed-back to email@example.com.
Wow! Markify is ranked number 1 in a study of trademark search services. In the report by ipPerformance you can read:
"On average, most of the vendors had very similar results with the exception of Markify, where the results were significantly superior."
"Overall, we found that Markify provides the most impressive find rate. This result was significantly better (99.7%) than the other tools in the test."
This is of course a huge recognition of our work with the core similarity technology. Today we are proud and happy!
Benoit Fallenius Founder and CEO
In this blog I will mostly write about two subjects:
1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.
2. Markify news - Features, markets, pricing, challenges etc.
Feedback and questions are always welcome. Email me at firstname.lastname@example.org.