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Top 100 trademark words 2012

Once again we have looked at all EU and USPTO trademark applications the last year - 2012 - and done a quick analysis of what words are used.

Raw lists of the popular 1000 trademark words can be found here: Top 1000 USPTO trademark words 2012, Top 1000 CTM trademark words 2012

The total number of different "words" are over 130.000. The distribution is as usual: 90 percent are used less than 5 times, like PINTEREST and JABRA, and the top 10 percent are used up to 2000 times, like ONE and LOVE.

Popular USPTO trademark words

What words were popular 2012 when it came to getting a US trademark registration?

A new word on the top list is CLOUD, wich was strong already in 2011 with 372 occurrences and this year made it to the top list when it showed up in 454 trademarks applications. Compare that with 2006, when CLOUD only showed up in 28 trademark applications.

Other trademark words moving up on the list are: WATER, FREE, STAR, BODY an NATIONAL.

Single letters are very popular in trademark filings, like T, N and E. A rising star here is the letter M, which appears in more than 700 trademark applications last year compared to 450 the year before.

Words moving down on the list are GREEN, REAL, USA and SOCIAL.

The top 100 USPTO trademark words 2012:


1 life 51 day
2 solutions 52 black
3 world 53 water
4 one 54 red
5 love 55 america
6 new 56 fresh
7 health 57 natural
8 be 58 our
9 american 59 bar
10 care 60 b
11 home 61 s
12 t 62 free
13 go 63 plus
14 n 64 music
15 good 65 city
16 power 66 do
17 all 67 more
18 up 68 out
19 center 69 x
20 live 70 usa
21 energy 71 star
22 smart 72 from
23 me 73 sports
24 co 74 way
25 green 75 social
26 no 76 art
27 big 77 kids
28 services 78 that
29 better 79 c
30 business 80 first
31 its 81 make
32 technology 82 mobile
33 get 83 living
34 international 84 not
35 pro 85 service
36 e 86 foundation
37 m 87 body
38 real 88 national
39 club 89 can
40 de 90 systems
41 time 91 healthy
42 best 92 great
43 network 93 people
44 blue 94 1
45 design 95 institute
46 management 96 house
47 just 97 cloud
48 food 98 where
49 system 99 little
50 global 100 association

Note that we have eliminated the most common "stop words" like  THE, IS, AT, YOU, AND etc, and some company attributes like INC, LLC, COMPANY and GROUP.

Popular EU trademark words

We have also done a similar analysis of the very popular EU trademark registration called CTM (from OHIM). A CTM (Community Trade Mark) covers 27 countries and many languages. Surprisingly there is not a large  difference between the EU trademark list and the US trademarks. English is the dominating language, at least in the  in the pan-European trademark registration CTM.

A couple of trademark words you find in the CTM top list that you don't find in the USPTO top list: ECO, HOTEL, LONDON, QUALITY, ROYAL, EASY, EUROPEAN and PARIS.

The top 100 trademark words 2011

If you look at all USPTO trademark filings during 2011, you find 130.000 different "words". 90 percent of these words are used less than 5 times, like QUORA and SINGER. But the top 10 percent are used as many as 2000 times, like LIFE and HEALTH.

If you are thinking of a new name for a business or trademark, you should probably avoid all these words. They are so common that they are very weak as trademark components.

The list has few surprises so we compared it with 2006 and found only two new, very common trademark words. Can you guess which ones? (Answer at bottom of blog post)

We also compared this list with a similar list for EU trademarks (CTM/OHIM), but found no major differences.

We have eliminated the most common "stop words" like  THE, IS, AT, YOU, AND etc, and some company attributes like INC, COMPANY and GROUP.

The top 100 trademark words 2011:

1 life 51 usa
2 solutions 52 x
3 world 53 day
4 one 54 b
5 love 55 city
6 care 56 bar
7 health 57 house
8 new 58 black
9 american 59 food
10 power 60 do
11 home 61 social
12 green 62 our
13 n 63 natural
14 go 64 out
15 energy 65 foundation
16 t 66 fresh
17 smart 67 plus
18 good 68 water
19 be 69 america
20 all 70 kids
21 up 71 first
22 services 72 music
23 center 73 m
24 me 74 art
25 no 75 little
26 real 76 1
27 live 77 make
28 time 78 media
29 get 79 service
30 big 80 c
31 club 81 not
32 business 82 free
33 e 83 star
34 management 84 great
35 pro 85 healthy
36 better 86 way
37 network 87 can
38 international 88 systems
39 technology 89 sports
40 its 90 play
41 global 91 fitness
42 blue 92 baby
43 red 93 rock
44 co 94 mobile
45 system 95 family
46 just 96 clean
47 best 97 living
48 s 98 where
49 design 99 people
50 more 100 that

The two new words on the list of fop 100 trademark words 2011, when compared to 2006, is number 61 and 94. Not very surprising.

Best tips to start-ups on trademark and new business name

In an interview with ArcticStartup I was asked to come up with my best tips to start-ups regarding trademark and their new business name:

1. Choose a name that can be trademarked.

Why? You will avoid conflicts, enable expansion and sleep better. There are two basic requirements on your new trademark:

a) It should not be generic in your business area. The name "CoolApps" is generic if you're going to deliver a new marketplace for apps.

b) No one else should be using a "confusingly similar" trademark in your potential markets. Start your search at markify.com for confusingly similar marks. Avoid all similar marks that are in your line of business. If you are uncertain, contact a trademark attorney.

2. Buy all relevant domain names.

a) For most international start-ups that means a .com. Don't only look for available domain names. Even if the domain name is taken, it often is for sale. Average prices for domain names at auctions are $500

b) Buy 5-10 typos.

c) Buy at least 5-10 country extensions (ccTLDs). Choose the biggest markets where you think you may expand.

3. Register the trademark in your primary market.

In Europe choose the Pan-European CTM trademark, which covers 27 EU countries for a fee of 850 Euros.

In the US a USPTO trademark costs $325.

4. Watch and protect your trademark.

If there is a new confusingly similar application you should act upon it. So sign up for a free trademark watch at Markify.

Don't hesitate to contact me if you think I can help

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.