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Top 100 trademark words 2012

Once again we have looked at all EU and USPTO trademark applications the last year - 2012 - and done a quick analysis of what words are used.

Raw lists of the popular 1000 trademark words can be found here: Top 1000 USPTO trademark words 2012, Top 1000 CTM trademark words 2012

The total number of different "words" are over 130.000. The distribution is as usual: 90 percent are used less than 5 times, like PINTEREST and JABRA, and the top 10 percent are used up to 2000 times, like ONE and LOVE.

Popular USPTO trademark words

What words were popular 2012 when it came to getting a US trademark registration?

A new word on the top list is CLOUD, wich was strong already in 2011 with 372 occurrences and this year made it to the top list when it showed up in 454 trademarks applications. Compare that with 2006, when CLOUD only showed up in 28 trademark applications.

Other trademark words moving up on the list are: WATER, FREE, STAR, BODY an NATIONAL.

Single letters are very popular in trademark filings, like T, N and E. A rising star here is the letter M, which appears in more than 700 trademark applications last year compared to 450 the year before.

Words moving down on the list are GREEN, REAL, USA and SOCIAL.

The top 100 USPTO trademark words 2012:


1 life 51 day
2 solutions 52 black
3 world 53 water
4 one 54 red
5 love 55 america
6 new 56 fresh
7 health 57 natural
8 be 58 our
9 american 59 bar
10 care 60 b
11 home 61 s
12 t 62 free
13 go 63 plus
14 n 64 music
15 good 65 city
16 power 66 do
17 all 67 more
18 up 68 out
19 center 69 x
20 live 70 usa
21 energy 71 star
22 smart 72 from
23 me 73 sports
24 co 74 way
25 green 75 social
26 no 76 art
27 big 77 kids
28 services 78 that
29 better 79 c
30 business 80 first
31 its 81 make
32 technology 82 mobile
33 get 83 living
34 international 84 not
35 pro 85 service
36 e 86 foundation
37 m 87 body
38 real 88 national
39 club 89 can
40 de 90 systems
41 time 91 healthy
42 best 92 great
43 network 93 people
44 blue 94 1
45 design 95 institute
46 management 96 house
47 just 97 cloud
48 food 98 where
49 system 99 little
50 global 100 association

Note that we have eliminated the most common "stop words" like  THE, IS, AT, YOU, AND etc, and some company attributes like INC, LLC, COMPANY and GROUP.

Popular EU trademark words

We have also done a similar analysis of the very popular EU trademark registration called CTM (from OHIM). A CTM (Community Trade Mark) covers 27 countries and many languages. Surprisingly there is not a large  difference between the EU trademark list and the US trademarks. English is the dominating language, at least in the  in the pan-European trademark registration CTM.

A couple of trademark words you find in the CTM top list that you don't find in the USPTO top list: ECO, HOTEL, LONDON, QUALITY, ROYAL, EASY, EUROPEAN and PARIS.

Markify adds international WIPO trademarks to the free trademark search

Markify's trademark search engine just became a lot more global. We have added another 650.000 international trademarks to our trademark search engine.

All these trademarks come from the WIPO trademark database, sometimes called "ROMARIN". (WIPO is the United Nation's organization that administrates the Madrid system, through which you can get a trademark registration in approx. 80 countries.)

I think this means that Markify today is the world's only free trademark search engine that covers both the US (USPTO), EU (CTM/OHIM) and international (WIPO) trademarks.

A total of almost 4 million live trademarks, updated every 24 hours with 400.000 new marks per year.

We are also the only free trademark search that gives you a proper list of confusingly similar trademarks, where there could be a likelihood of confusion.

Some of the other providers try to do this with "fuzzy search". The problem with "fuzzy search" is that it is "fuzzy". It misses too much and gives you to much noise. A good similarity algorithm should not be "fuzzy" but very distinct, based on statistics.

We have based our algorithm on more that 10.000 actual cases where a government employee has said that these two trademarks are confusingly similar.

So now you can get the best trademark search results, including all classes, also for WIPO trademarks - for free.

Trademark attorneys should know that we have added the WIPO trademarks - without raising our price of $100 - in our premium products: US Comprehensive Trademark Search and EU Comprehensive Search.

Entrepreneurs and start-ups that uses our Trademark Registration should know that these Comprehensive Search reports are always included in our Trademark Registration service.

All our Trademark Watch and Monitor customers will now also be getting international WIPO results in their reports. At no additional cost.

Now anyone can afford a Comprehensive Search Report

The Markify trademark search has since the start 18 months ago been recognized as the most accurate and comprehensive in terms of finding confusingly similar trademarks. Now we add new databases and new features to make it even more useful in our two main markets: the US and the EU.

To our current databases, USPTO and CTM, we now add:

  • US common law – A search among more than 15 million registered US businesses.
  • Domain names –  Confusingly similar domain names in .com, .net, .org, .info, .us and .biz. Identical hits from approx. 200 ccTLDs.
  • WIPO – More than 600.000 international trademarks.

The new Comprehensive Search Report from Markify has four features no other search provider have:

1. Superior accuracy

We are the only search provider that can give you a result list that finds 99% of all confusingly similar trademarks (see benchmark report where Markify was ranked number 1.

Our result list also contain much less “noise” than other full availability reports. Instead of going through a list of say 2.000 results, you get a list of 300 results. This ofcourse saves you lots of time.

How is it possible for us to give you all the relevant results but skip the bad ones?

The Markify trademark search s is a built on a statistical method using more than 10.000 actual cases where a likelihood of confusion has been established by a governement official, in the US or in Europe.

To our knowledge, no other trademark search algorithm is built like that.

2. Relevance ranked results

The Markify Comprehensive Search Reports are relevance ranked (so is in fact the free trademark search also). This means that you in most cases will find your potential conflicts on the first pages. Talk about time saving.

The relevance ranking is also built on the statistical case law data.

3. Custom branding

You can easily customize the report and put your own branding on it if you choose. Once you have bought the data, you can customize and download as many variants of the report as you like.

4. Unmatched price: $100

We believe every brand deserves a safe start.

Most entrepreneurs and start-ups work on a very tight budget. Until now most of them have skipped a full availability search, because a price of $300-$600 has not seem attractive.

We aim to change that. We start by putting a rock-bottom low price on our two Comprehensivie Search Report packages: only $100 for the US Comprehensive or the EU Comprehensive.

Read about the other new services launched by Markify in May:

Trademark attorneys can now afford to give all clients a global watch & monitoring service

Global domain and trademark watch included in new Brand Protect Kit

Markify launches powerful trademark and domain services at INTA 2012

Trademark attorneys can now afford to give all clients a global watch & monitoring service

The new Pro Watch Platform is a trademark and domain name watch service, designed both for the inhouse attorney and for the law firm that wishes to gíve to all its’ clients a powerful Brand Protect Kit.

The Pro platform has three main features:

1. Broad coverage at an unmatched price

With just one Pro subscription, priced at $50/month, you get the possibillity to create 25 custom branded Brand Protect Kits.  You get a total of:

●        25 Global domain name watch finding conufsingly similar new domains

●        25 Trademark watch for the US , EU (CTM) and International (WIPO)

●        100 Competitor/Owner monitoring

●        100 Category monitoring

You don’t have to bundle the monitoring and watch data into Brand Protect Kits. You can use them any way you want.

See the Brand Protect Kit blog post for details of the different watch and monitoring services or go directly to the free 30-day Pro trial sign-up page.

You also get 100 Status monitoring, where you get alerts on status changes or any other changes to a trademark application or registered trademark.

2. Create custom branded reports

Now there is a very easy to use online tool for creating custom branded watch and monitoring reports to all your clients.

The report tool let’s you a choose what results to include, and you can comment on every result. Then you can download the report in Excel or PDF. You can create as many reports as you want built on the data you have bought.

3. Comprehensive Search Reports at a 25% discount

With a Pro subscription you get a good discount on all Comprehensive Search Reports. Instead of the already low $100 you pay only $75.

Read about the other new services launched by Markify in May:

Now anyone can afford a Comprehensive Search Report

Global domain and trademark watch included in new Brand Protect Kit

Markify launches powerful trademark and domain services at INTA 2012

Global domain and trademark watch included in new Brand Protect Kit

We have new motto for our watch and monitoring services:

Every living brand deserves to be protected.

Our new Brand Protect Kit is priced and designed to deliver on that motto. For only $5/month the brand owner gets a broad, “first-line” brand  protection. The package includes four different watch and monitoring services, covering both trademarks and domain names on a global scale:

Trademark watch

(1 watched mark per Kit)

Earlier we only had USPTO (US federal) and CTM (EU) in our trademark monitor service. Now we have added the large international database WIPO. This is still the only trademark watch service that finds 99% of new confusingly similar trademark applications.

Global domain name watch

(1 watched domain name per Kit)

This is a new flagship service we believe many brand owners will find attractive. Compared to other domain name monitoring services ours also finds new, confusingly similar domain names in the big TLDs (.com, .net, .org, .us, .info and .biz). Add to that an identical watch of around 200 ccTLDs, and you have a domain name monitoring service we believe is hard to beat.

Owner/competitor monitorint

(5 monitored owners per Kit)

When a company applies for a trademark registration, it is often a very early signal of that they are planning something new. To watch what trademarks your competitors or other trademark owners tries to register is a a good source of intelligence.

Category monitoring

(5 monitored categories per Kit)

This is a new kind of product we believe is quite unique. Here you monitor every new trademark application in the trademark classes you are interested in. Then you add one or several key words to filter out the relevant trademark applications.

Every week you will get an email with a summary of the results, and you’ll find the full report in  your web control panel.

All this for only $5/month. To low? Maybe, but we would rather see many companies protecting their brands and not just the big ones.

Read about the other new services launched by Markify in May:

Now anyone can afford a Comprehensive Search Report

Trademark attorneys can now afford to give all clients a global watch & monitoring service

Markify launches powerful trademark and domain services at INTA 2012

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.