Blog and news
“Listen to the customer” is a popular, and often a very good, advice when you develop your products and services. We didn’t just listen, we sat down with some of our best trademark attorney clients and discussed for hours.
“How can we at Markify help you serve your clients better?” was our main question.
The core answer, from both small and big firms, was rather simple:
“We like your searching and watching services. We love the accuracy of your trademark search algorithm. And the Markify pricing is amazing.
But, your services need to cover more trademark, domain name and common law databases.”
So the last year our team have been busy adding new databases to our comprehensive searching and monitoring services for trademarks and domain names.
Our geographical focus in this process has been the 28 EU countries, the US and the new gTLDs. We start here, but we will not stop here . . .
You find detailed descriptions, samples and pricing of our new offers here:
We truly understand the value of your feedback. It is what helped build these services in the first place. So any more feedback is highly appreciated!
Markify is now adding domain names from all the new gTLDs, as they are being released, to our global Domain Name Watch service. And the price remains the lowest in the industry: $29/year per watched brand.
If you are in the process of evaluating different domain name watch services (sometimes called Brand Monitor, Brand Alert or Domain Monitor), you should know that there two things that set Markify apart:
1. Similar results
We will not only give you identical matches of the brand, but also phonetically identical and phonetically similar results. To our knowledge, no one else does this.
So if you are Pepsi Co and want to be alerted when confusingly similar domain names are being registered, you will get reports with results like this from us:
- PEPSI. de
2. Best price
We believe all brands should be able to afford a domain name watch. And the cost for monitoring your brands at Markify is only $29/year per watched brand.
For this price we will watch your brand in the old (.com, .net, .org etc) and new gTLDs and in more than 200 ccTLDs (.de, .fr, .se, .jp etc).
This low price also means that you can easily monitor hundreds of brands. A lot of trademark attorneys put in their whole portfolio of trademarks into the Markify domain name watch system. Then they offer their clients to monitor the reports for a fee (maybe $200/year). And when there is an infringing domain name, they alert the client and may get new work. A win-win situation.
If you have found a better or cheaper domain name monitor service, please send me an email at benoit at markify.com. Thanks!
Markify is exhibiting at INTA 2013 meeting in Dallas. If you are in Dallas make sure you come by our booth to get some very interesting offers.
One of our offers is:
Global Domain Name Watch including all the new gTLDS coming later this year +200 of the older gTLDs and ccTLDs. All for $29/year per watched name.
This way you can offer all clients a monitoring service that finds not only identical but also similar domain names. And at a price much lower than the Trademark Clearing House.
The last months we’ve been busy building a whole set of new search and monitoring services for trademarks and domain names. Some of these services are tailored for start-ups and brand owners and some for the trademark professionals.
At the same time we have added some useful trademark and domain databases.
The launch of these services is taking place at the opening of INTA 2012 in May in Washington DC.
The new services and databases have been bundled into three packages with a very competitive pricing:
1. Brand Protect Kit at $5/month
Every living brand deserves to be protected.
Our new Brand Protect Kit is designed to give the brand owner a broad protection at a very little cost. The package includes four different watch and monitoring services, covering both trademarks and domain names on a global scale:
- Trademark watch (1) for the US , EU (CTM) and International (WIPO) - Finding 99% of conufsingly similar new trademark applications. Only with Markify.
- Global domain name watch (1) - Finding conufsingly similar new domains
- Competitor/Owner monitoring (4) - Get alerted about new trademark applications by your competitors
- Category monitoring (4) - A combined class and key word monitoring. Only with Markify.
Read more in the blog post Global domain and trademark watch included in new Brand Protect Kit
2. Pro Watch Platform at $5/month
The new Pro Watch Platform is a trademark and domain name watch service, designed both for the inhouse attorney and for the law firm that wishes to give all its’ clients a powerful Brand Protect Kit.
For only $50/month you can easily create 25 Brand Protect Kits, all in your custom branding. A powerful tool to give clients a "first line" protection against trademark infringement.
Read more in the blog post Trademark attorneys can now afford to give all clients a global watch & monitoring service
3. Comprehensive Search Reports at $100
I have talked to a lot of trademark attorneys serving small and medium sized businesses They all say the same thing: clients can't afford to spend +$500 on a comprehensive search before they do their application for a trademark registration.
We set out to change this. So we added US common law , Global domain name (200 TLDs) and WIPO to our already existing databases USPTO and CTM. Then we put the price tag at $100.
Every brand deserves a safe start .
Read more in the blog post Now anyone can afford a Comprehensive Search Report
Effects on current services
The free trademark search result list will be limited to the “Very similar” results. It will continue to show how many total results each search produced but the list will only display the “Very similar” results.
After studying thousands of free trademark search users we think this change won’t affect most users. The vast majority are only looking at the first couple of result pages, where you find the “Very similar” results. The rest of the results are generally only studied by trademark attorneys working on a clearance report.
The Free trademark watch for USPTO and CTM remains untouched.
All current Pro customers are being transferred to the new Pro platform.
Our API users will affected in the same way as the free search is affected. The API will from now give you access to the "Very similar" results.
If you have any questions or feedback, don't hesitate to contact me.
Read about all the new services launched by Markify at INTA 2012:
The Markify trademark search has since the start 18 months ago been recognized as the most accurate and comprehensive in terms of finding confusingly similar trademarks. Now we add new databases and new features to make it even more useful in our two main markets: the US and the EU.
To our current databases, USPTO and CTM, we now add:
- US common law – A search among more than 15 million registered US businesses.
- Domain names – Confusingly similar domain names in .com, .net, .org, .info, .us and .biz. Identical hits from approx. 200 ccTLDs.
- WIPO – More than 600.000 international trademarks.
The new Comprehensive Search Report from Markify has four features no other search provider have:
1. Superior accuracy
We are the only search provider that can give you a result list that finds 99% of all confusingly similar trademarks (see benchmark report where Markify was ranked number 1.
Our result list also contain much less “noise” than other full availability reports. Instead of going through a list of say 2.000 results, you get a list of 300 results. This ofcourse saves you lots of time.
How is it possible for us to give you all the relevant results but skip the bad ones?
The Markify trademark search s is a built on a statistical method using more than 10.000 actual cases where a likelihood of confusion has been established by a governement official, in the US or in Europe.
To our knowledge, no other trademark search algorithm is built like that.
2. Relevance ranked results
The Markify Comprehensive Search Reports are relevance ranked (so is in fact the free trademark search also). This means that you in most cases will find your potential conflicts on the first pages. Talk about time saving.
The relevance ranking is also built on the statistical case law data.
3. Custom branding
You can easily customize the report and put your own branding on it if you choose. Once you have bought the data, you can customize and download as many variants of the report as you like.
4. Unmatched price: $100
We believe every brand deserves a safe start.
Most entrepreneurs and start-ups work on a very tight budget. Until now most of them have skipped a full availability search, because a price of $300-$600 has not seem attractive.
We aim to change that. We start by putting a rock-bottom low price on our two Comprehensivie Search Report packages: only $100 for the US Comprehensive or the EU Comprehensive.
Read about the other new services launched by Markify in May:
Benoit Fallenius Founder and CEO
In this blog I will mostly write about two subjects:
1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.
2. Markify news - Features, markets, pricing, challenges etc.
Feedback and questions are always welcome. Email me at firstname.lastname@example.org.