Markify’s trademark search engine just became a lot more global. We have added another 650.000 international trademarks to our trademark search engine.

All these trademarks come from the WIPO trademark database, sometimes called “ROMARIN”. (WIPO is the United Nation’s organization that administrates the Madrid system, through which you can get a trademark registration in approx. 80 countries.)

I think this means that Markify today is the world’s only free trademark search engine that covers both the US (USPTO), EU (CTM/OHIM) and international (WIPO) trademarks.

A total of almost 4 million live trademarks, updated every 24 hours with 400.000 new marks per year.

We are also the only free trademark search that gives you a proper list of confusingly similar trademarks, where there could be a likelihood of confusion.

Some of the other providers try to do this with “fuzzy search”. The problem with “fuzzy search” is that it is “fuzzy”. It misses too much and gives you to much noise. A good similarity algorithm should not be “fuzzy” but very distinct, based on statistics.

We have based our algorithm on more that 10.000 actual cases where a government employee has said that these two trademarks are confusingly similar.

So now you can get the best trademark search results, including all classes, also for WIPO trademarks – for free.

Trademark attorneys should know that we have added the WIPO trademarks – without raising our price of $100 – in our premium products: US Comprehensive Trademark Search and EU Comprehensive Search.

Entrepreneurs and start-ups that uses our Trademark Registration should know that these Comprehensive Search reports are always included in our Trademark Registration service.

All our Trademark Watch and Monitor customers will now also be getting international WIPO results in their reports. At no additional cost.

After months of work the Markify trademark registration service is launched. When we set out to build the world’s best trademark registration service we made the following list of criteria:

  1. Easy and fast trademark application.
    • Start-ups and brand builders expect a web service to be easy and fast. Anything else is failure.
  2. Help from experienced trademark attorneys.
    • Sure, you can do a trademark registration without the help of a trademark attorney. But in most cases it’s a bad choice because of:
      • the time it takes,
      • the small money you save and
      • the risks involved.
    • We have put together a small network of independent trademark experts in the US and in Europe. Some of them run their own trademark law firm. Some work for big IP focused law firms. They all have in common that they are passionate about trademarks.
  3. Focus on EU and US trademarks.
    • A CTM trademark registration from OHIM covers 27 EU countries in one application. With a government fee of only € 900 it is often the best deal for ambitious start-ups. CTM is also the fastest growing trademark registration in Europe.
    • A USPTO trademark registration protects your brand in the world’s most important market, the US, and the government fee is only $325 per class.
  4. Leverage the Markify comprehensive search technology.
    • Every Markify trademark registration gives you a Comprehensive Search that finds 99% of all confusingly similar brands (CTM, USPTO, Domains and Common law).
    • You also get a Comprehensive Trademark and Domain Name Watch that will help you protect your new brand.
    • These two services are included and only available through Markify.
  5. Cheaper than any other trademark registration service.
    • Our attorneys could give us rock-bottom prices, since we are giving them a new client on a “silver platter”. All client and trademark details are filled in and all fees are payed for.
    • The pricing goes from $199 (Core package) to $499 (Full package) + government fees for a USPTO trademark. And from € 299 (Core) to €499 (Full) + government fees for a CTM/OHIM trademark.
    • Another reason our pricing can be so low is that the Comprehensive Search is relevance ranked, which makes the job much easier and faster for the trademark attorney.

How do you think we can improve the trademark registration service? Send me an email at benoit followed by our domain name!

The last months we’ve been busy building a whole set of new search and monitoring services for trademarks and domain names. Some of these services are tailored for start-ups and brand owners and some for the trademark professionals.

At the same time we have added some useful trademark and domain databases.

The launch of these services is taking place at the opening of INTA 2012 in May in Washington DC.

The new services and databases have been bundled into three packages with a very competitive  pricing:

1. Brand Protect Kit at $5/month

Every living brand deserves to be protected.

Our new Brand Protect Kit is designed to give the brand owner a broad protection at a very little cost. The package includes four different watch and monitoring services, covering both trademarks and domain names on a global scale:

  • Trademark watch (1) for the US , EU (CTM) and International (WIPO) – Finding 99% of conufsingly similar new trademark applications. Only with Markify.
  • Global domain name watch (1) – Finding conufsingly similar new domains
  • Competitor/Owner monitoring (4) – Get alerted about new trademark applications by your competitors
  • Category monitoring (4) – A combined class and key word monitoring. Only with Markify.

Read more in the blog post Global domain and trademark watch included in new Brand Protect Kit

2. Pro Watch Platform at $5/month

The new Pro Watch Platform is a trademark and domain name watch service, designed both for the inhouse attorney and for the law firm that wishes to give all its’ clients a powerful Brand Protect Kit.

For only $50/month you can easily create 25 Brand Protect Kits, all in your custom branding. A powerful tool to give clients a “first line” protection against trademark infringement.

Read more in the blog post Trademark attorneys can now afford to give all clients a global watch & monitoring service

3. Comprehensive Search Reports at $100

I have talked to a lot of trademark attorneys serving small and medium sized businesses  They all say the same thing: clients can’t afford to spend +$500 on a comprehensive search before they do their application for a trademark registration.

We set out to change this. So we added US common law , Global domain name (200 TLDs) and WIPO to our already existing databases USPTO and CTM. Then we put the price tag at $100.

Every brand deserves a safe start .

Read more in the blog post Now anyone can afford a Comprehensive Search Report

Effects on current services

The free trademark search result list will be limited to the “Very similar” results. It will continue to show how many total results each search produced but the list will only display the “Very similar” results.

After studying thousands of free trademark search users we think this change won’t affect most users. The vast majority are only looking at the first couple of result pages, where you find the “Very similar” results. The rest of the results are generally only studied by trademark attorneys working on a clearance report.

The Free trademark watch for USPTO and CTM remains untouched.

All current Pro customers are being transferred to the new Pro platform.

Our API users will affected in the same way as the free search is affected. The API will from now give you access to the “Very similar” results.

If you have any questions or feedback, don’t hesitate to contact me.

Read about all the new services launched by Markify at INTA 2012:

Trademark attorneys can now afford to give all clients a global watch & monitoring service

Global domain and trademark watch included in new Brand Protect Kit

Now anyone can afford a Comprehensive Search Report

The Markify trademark search has since the start 18 months ago been recognized as the most accurate and comprehensive in terms of finding confusingly similar trademarks. Now we add new databases and new features to make it even more useful in our two main markets: the US and the EU.

To our current databases, USPTO and CTM, we now add:

  • US common law – A search among more than 15 million registered US businesses.
  • Domain names –  Confusingly similar domain names in .com, .net, .org, .info, .us and .biz. Identical hits from approx. 200 ccTLDs.
  • WIPO – More than 600.000 international trademarks.

The new Comprehensive Search Report from Markify has four features no other search provider have:

1. Superior accuracy

We are the only search provider that can give you a result list that finds 99% of all confusingly similar trademarks (see benchmark report where Markify was ranked number 1.

Our result list also contain much less “noise” than other full availability reports. Instead of going through a list of say 2.000 results, you get a list of 300 results. This ofcourse saves you lots of time.

How is it possible for us to give you all the relevant results but skip the bad ones?

The Markify trademark search s is a built on a statistical method using more than 10.000 actual cases where a likelihood of confusion has been established by a governement official, in the US or in Europe.

To our knowledge, no other trademark search algorithm is built like that.

2. Relevance ranked results

The Markify Comprehensive Search Reports are relevance ranked (so is in fact the free trademark search also). This means that you in most cases will find your potential conflicts on the first pages. Talk about time saving.

The relevance ranking is also built on the statistical case law data.

3. Custom branding

You can easily customize the report and put your own branding on it if you choose. Once you have bought the data, you can customize and download as many variants of the report as you like.

4. Unmatched price: $100

We believe every brand deserves a safe start.

Most entrepreneurs and start-ups work on a very tight budget. Until now most of them have skipped a full availability search, because a price of $300-$600 has not seem attractive.

We aim to change that. We start by putting a rock-bottom low price on our two Comprehensivie Search Report packages: only $100 for the US Comprehensive or the EU Comprehensive.

Read about the other new services launched by Markify in May:

Trademark attorneys can now afford to give all clients a global watch & monitoring service

Global domain and trademark watch included in new Brand Protect Kit

Markify launches powerful trademark and domain services at INTA 2012

Markify now releases the world’s first comprehensive trademark search API. It’s fast and free and it covers the US and the EU.

We have debated internally quite a bit about how much you can and should cannibalize on your own business. Not an easy discussion.

A lot of the big on-line companies have very restricted APIs. After reading this very good blog post about APIs, we decided to go the other way.

So what do you get from the Markify trademark search API?

  1. The world’s most accurate trademark search, finding 99% of confusingly similar trademarks.
  2. Results in similarity order. No one else does this.
  3. Daily updated trademark data from the USPTO and from the large pan-European database OHIM/CTM
  4. Fast and free. Average response times are less than 0.9 seconds.

Who do we think should be interested?

  • Domain name registrars – Let your users do a fast trademark search to make sure they can use the domain name for their new business. We believe this will sell more domains to business oriented users. How? The level of trust and service will result in more buys than the occasional possible trademark conflict.
  • Law firms – Become more time and cost efficient towards your trademark search/clearance clients.
  • Legal and docketing software companies – You already have a great software and a client base. So now you can easily integrate the world’s most accurate trademark search for USPTO and OHIM/CTM.
  • Developers - You have an idea of a mash-up or a new way to use the trademark search engine? We will love to hear about it.

You find instructions, rules and documentation for the trademark search API here

Don’t hesitate to contact us and we’ll try to help you the best we can. And we love feedback! Send me a mail at my first name followed by our domain name.

When we launched Markify a year ago we had been building our trademark similarity algorithm for more than two years. Why did it take so long? The simple answer is that our ambition was to build the world’s best trademark search engine.

The more complex answer is that I was convinced that to launch with an inferior product would not give us a real test of Markify. It would not test if we had a “minimum viable product“, to speak Eric Ries language.

But it was not an easy decision. We had a lot of discussion in the team on when to launch, and the term “good enough” was always challenging “the world’s best trademark search engine”.

So the feeling  when we finally launched in December 2010 was one of great relief and anticipation.  Since then everything has gone much faster, our learning curve has accelerated and we are having so much more fun!

Some of Markify’s highlights 2011:

  • Reaching more than 100.000 users every month, and rising, that are doing comprehensive trademark and domain name searches.
  • Reaching 99% accuracy with our trademark search algorithm.
  • Becoming number 1 in the US benchmark of trademark search services.
  • Getting that amazing response from so many trademark attorneys at the INTA meeting in San Francisco in May.
  • Lauch of the world’s first free comprehensive trademark watch, together with the Pro watch for trademark attorneys.

What has been most challenging 2011?

I think Steve Blank put it best: “A startup is an organization formed to search for a repeatable and scalable business model.”

We have been fortunate to have very good investors in the Nordic VC firm CNCP. But VC money is NOT a business model, even if you are sometimes lead to believe that.

To balance business development and product development. That has been and will be our greatest challenge going forward.

When Markify now moves into 2012, I can promise you some soon-to-come exciting new releases. And I believe these will have the right mix of a great product and a good business opportunity – for both you and us.

The most basic reason to do a comprehensive trademark search is to avoid trouble.

When you start a new business or a new brand you want to be completely sure that you will not have to change that name later. Changing business name or brand 12 months or more after launch is often a disaster.

To stay out of trouble you have to avoid what the law calls likelihood of confusion. You can read on the USPTO’s (The US Patent and Trademark Office) website: “A complete search is one that will uncover all similar marks, not just those that are identical.” http://www.uspto.gov/trademarks/process/search/

So you have to answer the question: Are there other similar trademarks, being used for similar or related goods or services?

To answer that question you should do a free comprehensive search at Markify.com (there are other trademark search engines but no one nearly as accurate that is also free, see report).

  1. Choose you primary market: US or Europe.
  2. Limit your search to 1-3 relevant classes (business categories)
  3. Go through the result list and make sure that none of the marks is both:
    • Too similar and
    • Do similar things

Depending on your result list, this can be a bit tricky, learn more. It’s often worth a good nights sleep to get a professional opinion from a trademark attorney.