Blog and news

Now anyone can afford a Comprehensive Search Report

The Markify trademark search has since the start 18 months ago been recognized as the most accurate and comprehensive in terms of finding confusingly similar trademarks. Now we add new databases and new features to make it even more useful in our two main markets: the US and the EU.

To our current databases, USPTO and CTM, we now add:

  • US common law – A search among more than 15 million registered US businesses.
  • Domain names –  Confusingly similar domain names in .com, .net, .org, .info, .us and .biz. Identical hits from approx. 200 ccTLDs.
  • WIPO – More than 600.000 international trademarks.

The new Comprehensive Search Report from Markify has four features no other search provider have:

1. Superior accuracy

We are the only search provider that can give you a result list that finds 99% of all confusingly similar trademarks (see benchmark report where Markify was ranked number 1.

Our result list also contain much less “noise” than other full availability reports. Instead of going through a list of say 2.000 results, you get a list of 300 results. This ofcourse saves you lots of time.

How is it possible for us to give you all the relevant results but skip the bad ones?

The Markify trademark search s is a built on a statistical method using more than 10.000 actual cases where a likelihood of confusion has been established by a governement official, in the US or in Europe.

To our knowledge, no other trademark search algorithm is built like that.

2. Relevance ranked results

The Markify Comprehensive Search Reports are relevance ranked (so is in fact the free trademark search also). This means that you in most cases will find your potential conflicts on the first pages. Talk about time saving.

The relevance ranking is also built on the statistical case law data.

3. Custom branding

You can easily customize the report and put your own branding on it if you choose. Once you have bought the data, you can customize and download as many variants of the report as you like.

4. Unmatched price: $100

We believe every brand deserves a safe start.

Most entrepreneurs and start-ups work on a very tight budget. Until now most of them have skipped a full availability search, because a price of $300-$600 has not seem attractive.

We aim to change that. We start by putting a rock-bottom low price on our two Comprehensivie Search Report packages: only $100 for the US Comprehensive or the EU Comprehensive.

Read about the other new services launched by Markify in May:

Trademark attorneys can now afford to give all clients a global watch & monitoring service

Global domain and trademark watch included in new Brand Protect Kit

Markify launches powerful trademark and domain services at INTA 2012

The fastest built brands in the world

It struck me this morning that the US presidential candidates probably are the fastest built brands in the world. In just a couple of months they become strong global brands. The irony is that all of these new brands except one, probably Romney, will soon start to fade away.

A lot of us Europeans follow not only our own elections but also the US ones. And the US presidential race is in many ways a more fascinating show than our own, comparably duller elections. Since an election in a democracy is all about communication, I think it's interesting to look at it from a brand perspective.

What was the global brand recognition for "Romney", "Gingrich" and "Paul" say six months ago? Probably close to zero. Today at least Romney and Gingrich are well known brands even outside the US.

A commercial brand could never hope to get this kind of brand recognition in such a short time. How can these brands be built so fast? The reasons are pretty obvious:

  1. Press coverage - The amount of PR these brands get is unheard of. They dominate the news in the US and get a lot of attention in the rest of the world. If a commercial brand gets this kind of press, it's probably in big trouble (think Enron, Lehman Brothers)
  2. Money spent - Romney has +$56 million USD in his pocket to fight Obama's $100 million. Gingrich has only 5 Million...
  3. Message importance - We, the audience, care about these brands right away because what they say matters, it could affect our lives. Most brands can't achieve this kind of "engagement level" in their first couple of years.

Democracy must cost, but from a branding perspective it's hard not to think that all this money and effort could be spent slightly different. There are two big brands that seem to live completely in the shadow of the presidential candidates: the Republican Party and the Democratic Party.

There you have two brands that won't fade away any time soon, but they are surprisingly weak in the election process.

These two brands suffer from classical branding problems, like weak differentiation and lack of relevance and drive. An interesting analysis even compares the brand "the Republican Party" with "New Coke".

I believe a shift towards stronger and more differentiated "umbrella brands", like Republican and Democrat, would both serve the long-term democratic process and the more temporary brands of the presidential candidates.

Benoit Fallenius Founder and CEO

In this blog I will mostly write about two subjects:

1. Trademarks, domain names, naming and branding - Four separate areas that often are not that separate.

2. Markify news - Features, markets, pricing, challenges etc.

Feedback and questions are always welcome. Email me at benoit@markify.com.