Blog and news

Yesterday it was announced that the global IP service provider Questel has acquired Markify to accelerate their development within trademark search, watch and brand protection.

The Markify brand and philosophy of delivering the highest quality and cost-efficiency along with superior service level to our clients will remain the same. And I will stay on as CEO. That is a promise.

As you know, the strength of Markify lies in its cutting-edge algorithm and technology development along with designing online services with both very high quality and a high degree of cost-efficiency. Having access to the infrastructure Questel has built will enable us to build even better tools and new product offerings for our clients as well as provide better service all around.

And with Markify as part of the group, Questel becomes a truly end-to-end IP service provider, which soon also will benefit all Markify clients.

Markify and Questel are simply put - a great match.

Link to the press release: https://www.questel.com/about-questel/questel-acquires-markify/

Don't hesitate to contact me with any questions or thoughts.

Best,

Benoit

After months in testing and development, Markify has released long-anticipated major updates to ProSearch – our unlimited-use trademark clearance search platform.

We are very proud of these new features and even more so of the dedicated team who brought them to you. Here is an outline of a few of the most significant new features:

All-New Optional Modules for Image and Business Name Search

• NEW: Artificial intelligence screening of design/device marks. You’re now able to search images and logotypes without the need for design or Vienna codes. Our proprietary A.I. algorithm does that for you to an extreme degree of accuracy.
• NEW: Global business name search. We’ve added a new optional module in the database selection allowing you to search more than 230 million company names on a global scale.



New image search and business name search options in ProSearch

Client-Requested Special Features

• NEW: A map overview of individual country search statistics that gives you an immediate visual understanding of the geographical coverage of a result set.
• NEW: Merging search results from two or more reports.
• NEW: Improved options in Owner and Representative Search



New global Graphical View in ProSearch

We’ve designed these additions to help make your work easier, faster and more reliable. The best of our ProSearch improvements began as client requests. Let us know yours! Contact Markify Support for pricing and free trial information.

Some clients have few marks, some clients have many marks, and then some have a huge amount of marks.

We just signed with one of the larger law firms who has 25.000 marks on watch, some of them being among the most valuable brands in the world.

The reasons this law firm selected us among all providers were basically three:

1. The preciseness of our AI algorithms, both for word marks and for image based marks.
2. The automation across the whole work flow - intake, updates, delivery, ranking, report creation, report delivery etc.
3. A cost-effective solution saving lots of time and lots of money.

Do you have a small or large watch portfolio? Contact us and we will explain how you can benefit from our superior watching/monitoring technology.

Why is accuracy in trademark search so important?

Trademark practitioners of course know the answer but often have a hard time explaining it to their clients or to their organizations.  

"Because without that accuracy you do not know, if it is safe to launch the new brand. And a future conflict is not something you want to risk." 

Even if that should be rather easy to understand for trademark owners, there are a lot of premium trademarks launched without accurate clearance work done. It is our objective to change that with four unique Markify properties:

1. Find All Potential Conflicts

The Markify technology is the world's only statistically proven trademark search algorithm. Built on more than 12.000 actual cases where a government official in the US or the EU have concluded that two mark names are confusingly similar.

So we know we find the potential conflicts (+99%). We are not guessing. See the independent research study.  

2. Less Noise 

Our statistical method also let's us reduce the "noise" in reports and rank all results according to their statistical risk. 

3. Fast and Easy Work-Flow

This full availability search just takes one minute. And the available tools to get the clearance work done are both powerful and easy. 

4. Best Price and Free Trial

Taking a risk with a less accurate trademark search report is something very few companies can afford. We at Markify believe you should be able to combine top quality in a comprehensive report with a low price, so you never have to take that risk.

Visit the Markify exhibition booth (#1316) in Orlando for a demo and get your free trial.

If you are not there, send me an email at benoit@markify.com.

We have now added Switzerland to our list of trademark databases, bringing the total up to 34 countries plus the 50 US states. See full list here.

Trademarks and company names

This means that you now can get a full, comprehensive search report for Switzerland, generated by the world's most powerful search algorithm (see benchmark study and below).

We have also added Swiss company names to this report and we have priced it at:

59 EUR, with five classes included.  

Top 3 German speaking countries

On demand from both Switzerland, Germany and Austria we decided to also put together a "German speaking" package. This package includes:

• Trademarks from Germany, Austria, Switzerland, OHIM/CTM and WIPO marks designating them. 
• Company names registered in Germany, Austria or Switzerland. These are put in a separate tab.  

And the price for all this is only 119 EUR. 

The world's best trademark search algorithm

If you haven't used Markify before, I will give you a few words about the Markify trademark algorithm, which is the core of our offer. Our algorithm, that took three years to build, have some distinct features:

• It is built statistically on more than 10.000 cases where two marks have been judged confusingly similar by a government official in Europe or in the US. 
• It minimizes the "noise" with more than 50%, when compared to other providers' full reports.
• The results are relevance ranked from top to bottom, saving you a lot of time. 

Like to test?

Please send me an email if you would like to test our products.